Professional or business? On the importance of coffee in coffee shops.

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A reader e-mail told me that I seem to put too much emphasis on the importance of coffee, in addition to coffee, coffee shops should have other space that can be played and shaped. Like the planning of space, the tonality of music, the style of the boss, the dishes with, and so on!

Cafes are multifaceted and diverse. You can use cafes to declare your field, to show your style, and even to lead the trend! But how long do you want to drive?

No matter what you ask for, if you can't let the guest visit the door a second time, your request will fail. If your request must be updated from time to time, your request will be eliminated at any time! Because others are always newer than you!

If you look at the trends in recent years, you can see how much consumers like the new and hate the old, how fast it is to replace the old, and whether the egg tower is delicious. Delicious! But it's okay to eat two, and I'm tired of eating three! What happened to the 500-pound drink bar that once filled the street? Let's take a look at shabu shabu and Japanese charcoal barbecue restaurants. Are they all the same?

Let's take a look at those coffee chains. There were some differences in style before starbucks. After starbucks, it seems that everyone has become a brother store. No matter whether the products are good or not, just similar tones and decorations make people lose their appetite! Taiwanese imitation skills are indeed first-class, first-class not only do not blush, but also justifiably said that as long as they can make money, they can do whatever they want! So whenever someone says how popular coffee is in Taiwan-how visible is in cafes-and so on, I say it's not time yet. What I'm seeing now is just an illusion! Why? Because everyone is only working on the appearance, everyone is putting pose, this kind of thing can't become a culture, it's just popular!

Popular like grass, everywhere, popular grass Yan and fall one after another! Culture is like a tree, it is rooted and still exists after thousands of years!

There is a noun: "overall community building". Have you ever heard of it? Literally, it seems to get rid of the old and welcome the new! It is about the management of the community, the development of the community, the differentiation of the community, and the existence value of the community. At present, several areas in Taiwan are in full swing, and some places have begun to see initial results, such as Muchu Village in Ilan, paper umbrellas in Meinung, and disciples in Hsinchu. At first, it seemed that they were going to develop a new culture, but at heart they were looking for inspiration from traditional culture.

"Culture" is not only the value of a nation's existence, but also the root of a nation's identity! The nation without "culture" will eventually be inundated by history and cease to exist. This can be verified by archaeology; what is archaeological examination of? If it is not long enough, if there is no common habit of life, if there is no consistent pattern of settlement, then it will not be regarded as a culture in history, but just an episode for reference only. Not even a chance to be an episode!

Hey! How to say this and then put coffee into archaeology! It's too far from the point! Far? From an archaeological point of view, the current situation of coffee in Taiwan really can't even make up an episode!

If coffee cannot become the eighth thing after firewood, rice, oil, salt, sauce, vinegar and tea, then coffee can only be popular and cannot become a culture, then when it comes to coffee in the future history, it will have to skip Taiwan. Taiwan will not exist in the archaeology of coffee!

How can we form a culture? I think it starts with a persistence, and then the persistence is recognized, and then the identity forms an imitation, and then the imitation becomes excessive. When abuse becomes a disaster, it is the key to whether culture can exist or not! Because the next step is either to "remove the turnips" or "replace the old with the new"!

It may be too far to talk about culture, but it may be closer to talk about specialty products. There are many specialties in Taiwan, such as rice noodles in Hsinchu, sun cakes in Taichung, meatballs in Changhua, pig feet in ten thousand mountains, and so on. Let's think about it: is any rice noodle in Hsinchu delicious? Are the sun cakes from any restaurant in Taichung delicious? Are all the meatballs produced in Changhua delicious? When you go to Wanluan, will you find a pig's foot shop to buy pig's feet?

Is the answer all negative? There is usually only one delicious food, if there is a second one, it must be a relative or a master and apprentice! Should we think about why a person who makes delicious sun cakes will eventually become a sun cake shop all over the street?

Why does only one really delicious sun cake drive sales of sun cakes in Taichung?

Do you know how many people in Taichung live on sun cakes?

This is because of a person's persistence! This persistence is not stubborn persistence, but continuous improvement. Insistence on delicacy. That's what you should do with good food. Hold on. If I don't do it, I won't do it. Hold on!

All the delicacies come from such persistence. Any famous product all over the world is so persistent!

This persistence has been recognized, resulting in economic benefits, economic benefits have brought imitation, imitation has formed abuse!

It's the same all over the world!

What about after the deluge? If this persistence is not passed on, then it will be eliminated, and this industry, this item, will gradually disappear and cease to exist, but as long as there is one person, as long as one person is good, as long as one person continues to persist, and this persistence is passed on, then this large group of imitators who depend on it can continue to survive!

Why? Because if a person's persistence is recognized, then his persistence can improve the quality of his followers, imitators can not be too far from the standpoint of economic benefits, and even have the determination to strive for excellence to replace them, under healthy competition, the industry will flourish! But if this insists no longer, the industry will eventually be a thing of the past!

At this point, you should know why I intentionally or unintentionally emphasize the importance of coffee between the lines.

You have great coffee. That's what you think of great coffee. I won't make coffee if you don't do it! So whether you have 10 million, 5 million, 1 million, 500000 or 200000, it will not detract from the value of coffee, because that money is used to package your coffee, and you can make a coffee shop for as much money as you have. Even coffee stalls won't bury your coffee.

Because you have the best coffee in the world!

If your coffee doesn't work, you should be careful. You may have to spend a lot of money and a lot of energy on your decoration, on your equipment, on your employees, on your service, on your promotion, on the ever-changing menu! I'm not saying that you don't need to do these things if you have good coffee, but it will be a lot easier if you have good coffee.

A cup of coffee can be sold from 20 yuan to 500 yuan, but it will not sell well if it is cheap, and no one will drink the expensive one! A light meal, an afternoon tea, from 80 yuan to 500 yuan must be accompanied by a cup of drink, this drink includes coffee; is your coffee a formal item or a subsidiary item?

Have you calculated the efficiency and cost of making a cup of coffee and making a meal?

Would you like your guest to order a meal and have a cup of coffee, or would you like to come specially for coffee to relieve hunger?

Many coffee shops are open 18 hours a day: breakfast from six to ten, lunch from 11:00 to two, afternoon tea from two to five, dinner from five to seven, midnight snacks from nine to 12:00!

Where is the coffee?

If you are such a store, I would like to ask you: if your business is good, how long can you last under such working hours and pressure? If your business is not good, where is your future?

That's why I'm holding up all the time.