Coffee DreamWorks-the largest Starbucks store in the world
At the end of 2014, Starbucks, who already had more than 23000 stores, opened the world's largest Starbucks store in Seattle, its birthplace. The store, which covers a total area of more than 15000 square feet (1394 square meters), includes two coffee work bars, a nearby store, an independent restaurant, a two-story library and a coffee roaster.
The coffee factory, which is fully transparent to the public, will be responsible for producing Starbucks'"small mass customization" coffee beans, which are expected to produce 1.4 million pounds of coffee a year. Some of the roasted coffee will be transported through special pipes to the coffee bar in the store, which will directly become the raw material for coffee drinks in the store. While tasting coffee in the store, customers can see the complete process of roasting to packaging of coffee beans, and can interact with coffee roasting staff and ask questions at any time.
The fantasy coffee kingdom was built by 52-year-old Dutch designer Liz Muller. "it's a bit like the coffee version of Charlie's Chocolate Factory." Muller uses copper tube, oak and leather as the main construction and decoration materials, trying to recreate the color of coffee at different stages: red copper cherry hues resemble the color of unpicked coffee beans; oak railings, steps, tables and chairs symbolize the color of coffee beans being baked in the sun; dark brown leather represents roasted coffee beans. It is as if the customer is in a huge coffee machine, experiencing coffee completely in terms of vision, taste and smell.
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1999 of the Starbucks cards sold out on the first day. What are the Starbucks Tmall stores selling?
Lianshang.com column: in December 2015, Starbucks also began to touch the net to do Tmall e-commerce, how does an offline coffee shop do Tmall? This is really a thought-provoking thing, after all, Starbucks is not a retail with a large number of goods. Let's take a look at the goods Starbucks sells on Tmall to analyze and learn how to be a cross-border diversified omni-channel retailer. At Starbucks
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People who have worked at Starbucks tell you about those weird guests who pretend to be dead.
Drinking Starbucks is nothing new now. Two days ago, I saw a Starbucks insider post written by a brother, talking about partner coupons, ah, how to order ah, and so on. I suddenly remembered that the bizarre customers I met during my part-time job at Starbucks two years ago were more bizarre than the other, and it was a pity not to mention it. The bar clerk's daily entertainment is to tune.
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