What do you need to pay attention to when opening a coffee shop? The long experience of the working coffee shop is taught.
For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)
Time to invest. Basically, those who can open cafes in China will have some money, so they are half-hearted in their time, thinking that cafes are easy to come and not difficult to operate, so just ask a few experienced people to run them. Wrong. This is a full-time job, although the sparrow has all the internal organs. In the end, many bosses go to open a cafe is not enough money to spend, but too much trivia, in addition to spending time with money, time can not afford to accompany.
I don't know. I don't know. It's easy to watch Starbucks open a coffee shop, but there are a lot of mysteries. If you just don't know why, you will make a lot of simple mistakes. It is very risky to open a cafe on impulse for some reason, and it is very likely to close down in the end. So, think about it, why are you so enthusiastic about opening a cafe? This is the first thing to figure out.
You can try to work in a coffee shop. In fact, the most effective and basic way is to work in a coffee shop directly. When you work in the store, you can fully understand the relevant business knowledge such as the use of funds, personnel arrangements and specific operations. It is also an important preparation to learn to get in touch with guests and gain service experience in advance. There are some things that cannot be obtained in books, and you can only experience them by feeling them.
Never ignore the quality of boutique coffee
The person in charge of Qianjie Cafe said that the profit of selling coffee can be very high, but only if the cafe pays enough cost to hire the best staff and buy the highest quality coffee.
Boss Jing Jing explained: "the success of the cafe depends on its reputation." The coffee beans we choose are baked by ourselves, and we hope that our guests can understand our brand and our culture, so they can grow together and develop together. "
At the same time, she believes that the demand for boutique coffee has doubled in the past two years.
"this means that the market competition we are facing has become more fierce. For example, ice drop coffee, which has become popular in recent days, is also popular. "
She thinks there are many factors to consider in making a good, high-quality cup of coffee. One of them is roasting's love of coffee and commitment to high quality.
"from the roaster to the coffee mill, from the coffee maker to the taste, aroma, taste environment and the way the coffee is made, we need to take everything into account to ensure that consumers have the best coffee experience."
"our roasters are very focused on the omni-directional coffee experience, and they will never just throw the roaster, coffee mill and raw coffee beans at you. By insisting on the whole roasting process with the same standards every day and strictly monitoring the quality of coffee, we assure consumers that they can drink the highest quality coffee. "
She believes that good food may be the biggest selling point for the success of cafes and restaurants, but the quality of coffee is also the key to the success of cafes.
Coffee shop management skills are taught:
First, develop peripheral snacks to increase total consumption:
Nowadays, coffee shops operate a wide range of products, including all kinds of hot and cold drinks, Chinese and Western dim sum, coffee noodles and coffee products. And other products have reached more than 100 kinds. It is not easy to pay for a restaurant by selling coffee alone. The combination of dim sum and simple meals should be strengthened to increase customer consumption.
Second, coffee beans stock instructions, how to maintain the freshness of coffee:
Coffee operators should pay attention to the problem of inventory and purchase raw materials or surrounding products on the principle of running out in a short period of time. When selling coffee beans to customers, you should ask the customer about the possible use date and do not sell poor quality coffee beans to customers, so as to enhance customers' confidence in the products and trust in your store. If customers especially like a certain type of coffee beans, if they come to the store regularly, the number will be easy to control. if they come to the store from time to time, they can ask them to inform the shop owner in advance (make an appointment). Coffee store owners can prepare this type of coffee beans in advance, so as to avoid a large stock of beans, maintain the fresh quality of coffee beans and meet the needs of customers.
Third, understand professional focus in order to improve services:
Coffee operators should have a professional understanding of coffee. The content of staff education and training should include the basic knowledge of coffee and related products and brewing skills, the operation process of store management, the implementation of practical practice, the filling of staff reports and basic etiquette, etc. The editor suggests that coffee shop operators should always think about developing different coffee formulations, cooking techniques, improving service quality and developing new peripheral products to add performance. what is more important is how to create goods to maximize the added value and transform into coffee shops with a special and unique style in order to remain invincible in the future coffee market.
Fourth, coffee shops and non-cafes create an interactive environment:
Don't let the coffee shop you run is just a coffee shop, let it also become a good place for the owner to communicate with the guests. Through specially designed music and lighting, combined with art exhibitions with fixed themes, or holding concerts, book clubs, concerts and exhibitions regularly, the cafe can create an atmosphere of art exhibition hall, which should be loved by many guests. also let the pressure of modern people, the soul can be relieved, I believe that many customers will also because you create a comfortable atmosphere around the humanized space And become regular customers often come here to spend money to do spiritual communication.
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For the exchange of professional baristas, please pay attention to the coffee workshop (Wechat official account cafe_style). This is a blend of beans that specialize in large chain commercial cafes. In addition to beans as the theme, we add another 10% robusta to achieve richer oil and mellow taste. The Italian concentrated oil is very rich, smooth and bitter in taste and very textured.
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For the exchange of professional baristas, please pay attention to the coffee workshop (Wechat official account cafe_style). This is a blend of beans that specialize in large chain commercial cafes. In addition to beans as the theme, we add another 10% robusta to achieve richer oil and mellow taste. The Italian concentrated oil is very rich, smooth and bitter in taste and very textured.
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