Unique, is the core of the cafe-"Let's open a shop!" A longing personality cafe. "

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Unique, is the core of the cafe

If you do a questionnaire survey on passers-by on the street now, the question is: what kind of store do you dream of opening, regardless of other factors? I think cafes will be a very large proportion of the answer. The cafe is indeed a combination of romance and dreams-the leisurely atmosphere, elegant brewing, the smell of coffee and the sense of art revealed by the smell, it is indeed easy to interweave beautiful fantasies in people's hearts-this is the case in every era. In addition, many legends of European scholars and poets originated in cafes, so the impression of "romance = cafes" is deeply rooted in our hearts. Imagine many famous artists gathered in your cafe, arguing about seemingly powerful metaphysical topics, sometimes offensive and sometimes defensive, full of wit and wit, and then. And then. More and more noisy, the twinkling of an eye began to roar at each other, and finally broke up in discord, leaving a mess, the most damned is that these guys stayed for four hours but only ordered three cappuccinos and a cup of Espresso, and broke two Wedgewood bone china coffee cups during the quarrel. "you mumble as you clean." these cups of coffee are not enough to pay for the electricity of the air conditioner! "Oh, you forgot to scare off the guests.

In fact, I used to scoff at the fact that cafes sell other non-coffee products. Since cafes are of course dominated by coffee, why should we bring in products that belong to restaurants? Moreover, many of these things will mask the meticulous taste of coffee. At that time, the belief in the cafe was: coffee is the means, brewing the ultimate coffee is the end. As I get older and have seen more cafes fail than successful ones, I revise this idea to: coffee is the means, and living in the name of coffee is the end. In other words, in my opinion, coffee has moved closer to the political field, fulfilling the ideal in the direction of getting the most votes, and if the means are clever enough, the ideal can eventually come true.

Opening a coffee shop is really not as romantic as imagined. The working hours are very long, there is no rest all year round, and you have to do everything by yourself to clean the toilet and make coffee. When you run to the bank at 3: 30 at the end of the month, you have to post a note saying "the boss is going to the mountain to pick beans!" Unless your family is rich enough to open a shop to give your sisters and friends a place to party, when you find that the store is empty and the zeros in your bank account are in front of other numbers, your dream will only become an insignificant word on your resume. So before you make up your mind to spend all your money in an open cafe, you must ask yourself: what is different from other cafes? In other words, you need to know what's unique.

If you are a coffee fanatic, coffee is naturally your weapon, and there are many weapons for you to choose from, there are several main brewing methods, French filter press? Hand flush? Plug the wind pot or Italian style? Basically, today's cafes use a mixture of two methods as the main brewing. Thanks to the trend, one of them must be Italian, so which Italian coffee machine is the selling point. Double boilers and precision PID temperature control have almost become the standard equipment in high-end cafes, and the prepreg function and variable pump pressure have become the decisive point. But I tell you, I will secretly observe what form of bean grinder you use and the mode of grinding coffee beans. A good bean grinder is more important than a good coffee machine. This is definitely the iron rule of making good coffee!

The bean grinder must be big, the bigger the grinding speed is, the more uniform the grinding of coffee beans will be, and on the whole, the cone type grinding knife is better than the plate type (unfortunately, it is also much more expensive), and different cooking will require different grinding thickness. so two bean grinders are basic equipment, otherwise adjusting the grinding thickness alone will lead to a gap in your quality, and don't buy one less in order to save a budget. Old guests can even taste whether you are in a good mood today, not to mention the stability of the bean grinder. But owning these things does not guarantee your success. You must know what your unique characteristics are. Two simple words: taste.

The taste in coffee, decoration, presentation, etc., are all incentives for you to attract customers to come to the store again and again. If you do not establish a unique personal taste, you may have to rely on luck.

If you don't have a 90-degree craze for coffee but still want to open a cafe, or if you want to impress your guests with more personal style in addition to high-quality coffee, then this book is sure to give you a lot of ideas about it. This book classifies some small and distinctive cafes to show you what other ways a cafe might behave besides coffee, and then add possible budgets and plans to make sure you will have some ideas after reading it. But even if you read this book badly, you still have to understand the style behind these beautiful plans and get a unique self-taste, otherwise everything will be in vain. As I most often say to the students who learn coffee from me: imitate the way I make and bake coffee, you are just the second me. Only by thinking about what I want and keep trying can I make or bake my own coffee. you can also say that you can make coffee.

May all your dreams be successful.

The above is from "Let's open a store!" A longing personality cafe. "