Coffee shop management experience: advantages and disadvantages of joining coffee shop to start a business

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An example of coffee shop operation

Before I opened a coffee shop, I felt that it was very easy to open a coffee shop. After I started a coffee shop, I found that it was so difficult and complicated to open a coffee shop. For example, business strategy positioning, coffee shop cost analysis, location evaluation and analysis, coffee shop business circle evaluation and analysis, coffee shop management skills. And so on, it takes time and manpower to choose and think carefully, but this is just to open a coffee shop from scratch, from the equipment to the proper preparation of food before the opening.

If you think that the coffee sold by opening a coffee shop is just throwing coffee beans into the coffee machine and a cup of coffee that can be sold for dozens of yuan can be completed, then you are making a big mistake. No one is willing to consume it. Basically, it is necessary to brew a cup of coffee with noodles. In addition to being familiar with the performance, operation and control skills of the coffee machine, we should first do a good job in selecting coffee beans, mixing technology, water quality and water temperature control. To be able to brew a cup of coffee with noodles on it.

For the coffee shops that can make a profit in the market, each coffee shop has its own decoration taste and management style, so that it can compete with the chain coffee shop for a long time without losing its appearance, so it is necessary to think of a unique creative point and market positioning first. then according to the creative points and market positioning may attract coffee consumers' preferences, to find out the style and characteristics of the store. Basically, the decoration taste and style of your coffee shop can never be less than 85C, and if it is less than 85C, then you (brand, location, coffee, store decoration, marketing) are not as competitive as 85C, so you will be competitive enough to compete with your peers in the market.

On the Entrepreneurship experience of joining Coffee Shop

I am the small owner of the coffee shop. According to my own experience after joining the coffee shop:

Joining a coffee shop has advantages and disadvantages

Advantages

1 joining can give shopkeepers a ride on the brand because the franchisee itself is well-known.

2 joining can make a novice get started quickly.

3 joining does not need to spend too much time to prepare money-making equipment on a large scale

Shortcoming

1 to join, but there is a higher cost.

2 if you inadvertently choose a franchisee (due to contractual restrictions), the problem will be more troublesome in the future

3 if there is no freedom after joining, it must not be like that. For example, I want to use other higher-end coffee beans and want to increase the operating price, but as a result, they all say no.

My conclusion

If you have no practical experience, spend money to join, but choose the franchisee carefully. If you already have practical experience (not only know coffee, but also understand management), there is no need to spend money to join. The possibility of success will not be lower than joining.