How to price and cost coffee in cafes? how to train customers in cafes?

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Coffee shop lesson 5: cost control ─ how much is a cup of coffee? Of course, you can't lose money when opening a shop. But many people only know how much a cup of coffee costs, but do not know how much a cup of coffee costs. It usually takes 15 to 20 grams of beans to make a cup of coffee, and 25 to 30 cups of coffee for a pound of coffee, while the cost of cream (or milk) and sugar for a cup of coffee is about 3 to 5 yuan, as well as paper cups, tissue paper, mixing sticks and other materials. In this way, the raw material cost of a cup of coffee is roughly between 10 and 19 yuan. In addition, don't forget to add the cost of rent, water, electricity, personnel and equipment depreciation, plus a certain percentage of the profit is the price of a cup of coffee. Lin Shipei says that many shopkeepers don't know how to set the price, and they follow suit depending on how much their competitors order. However, this kind of laziness is very dangerous. later, when we find that we cannot make ends meet and do not dare to raise prices, we have to switch to cheaper coffee beans, and the vicious circle begins. "this is the beginning of preparing to close!. "

Coffee shop lesson 6: customers train ─ to build a reputation. Opening a coffee shop is like chasing a girlfriend. It takes time to brew. Ten years ago, it was quite profitable to open a coffee shop, but with the strong involvement of competitors and coffee chains, it is becoming more and more difficult to open a dream cafe with its own style. "as long as they are conscientious coffee suppliers, they will warn entrepreneurs not to get rich overnight by opening a coffee shop," says Zhou Wenpei. Opening a cafe is a long-running business, usually in the stage of burning money in the first three months, and many people hope to make a name for themselves through various marketing and advertising activities before opening the shop. "but don't be full on the first day of the opening!" "Zhou Wenpei said very seriously. His reason is that the movement line and customer service process of coffee brewing may not be familiar with at the beginning of the opening, and some of them are not even good at using coffee machines. The more people come, the more customers complain. "on the first day, as long as there are two or three kittens, you can gradually familiarize yourself with various skills and procedures, and as long as one is not a dumb cat, you will gradually gain word of mouth," Chou Wenpei says with a smile. Since the initial estimated crowd flow will not be too high, it is necessary to rely on lower operating costs (of which lower rent is the most important) in exchange for time to train customers.