Smart filter cup brand smart cup which is better to buy? Characteristics of Clever Coffee Dripper

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Introduction to the extraction principle of Smart Cup

Zechengfa hardware is one of the leaders of the third wave of coffee revolution in Singapore. this boutique cafe converted from the old house has a 360-degree coffee bar, and the baristas standing behind the bar are making coffee for admiring guests with simple cone utensils, and the equipment they use is Clever Coffee Dripper.

This handmade cup, known as the "Smart filter Cup" in China, often appears in the third wave of boutique cafes in Europe, the United States and Japan, and appeared in the New York Times and the Washington Post as early as 2010. "Clever" became the fourth keyword in the "17 keywords to know Coffee Evolution" feature published in Japanese lifestyle magazine Brutus in 2012. And a full-page introduction of the smart filter cup in the minds of editors to the coffee lovers in Japan: "this product is used to being smart, not just a false name."

This design, which combines the characteristics of a hand filter cup and a French filter kettle, has won awards related to inventions in the United States, Switzerland, Germany, Hong Kong, Beijing and Taiwan. In fact, it comes from Ikea Trading, a Taiwan trading company with a capital of only 5 million. Tian Rongrong, the head of the company, said frankly that the reputation of Clever is completely beyond their expectations. "in fact, we didn't work hard on Clever." It all depends on the accumulation of users one step at a time. "

When it comes to the development of Clever, it is really not an expected plan. When participating in a trade show one year, buyers of the coffee industry came to the Ikea booth and saw the tea brewer and thought it was a product that could be easily brewed with you, so they urged IKEA to develop this product. But I've been waiting for almost three years.

Tian Rongrong explained, "We won't sell it until we find it convenient to use it." She hopes to design a product that "does not require advanced technology, no equipment maintenance problems, and the CP value is high." But it is also interesting to say that Tian Rongrong himself is not a hard-core coffee lover. At first, most of the imagination for the research and development of coffee brewers came from books. "at that time, I read a lot of books about fine coffee. Therefore, we know that water temperature and coffee grinding degree are the influencing factors." Even though he was a layman at first, Clever still let the coffee glutton pay for it. Scott, the owner of Mojo coffee in Taichung, who has been using Clever for many years, says that coffee brewed with Clever is "clean, full and without residue."

It is said that Ikea has done a lot of work across the mountain, but time is money. Ikea can research and develop Clever so confidently mainly because there is an industry that allows them to have no worries-tea maker. Mainly in the foreign contract manufacturing order market, Ikea tea makers can be seen in Europe, America and Japan. Teavana, an American tea chain acquired by Starbucks in 2012, was a customer of IKEA tea brewers as early as its inception.

"Americans don't know what to do with tea and don't know how to make tea, so we design a product that can help them simplify the problem," Tian said. Because of years of experience with overseas customers, Ikea has established technical mastery and manufacturing capabilities in materials, metal mesh, piston valves and other aspects, coupled with large overseas orders, so that they can directly place orders with the original manufacturers specializing in environmentally friendly plastics in the United States, and can also set up their own mold factories and production lines. The technical ability of Ikea allows them to modify the flow speed, tightness and filter of the piston valve one by one when developing Clever, and use the speed they want to make the Clever coffee brewer available to the market at a certain level in their spare time.

When the product is released to the market, they will continue to develop and improve according to the feedback of users. Mojo's Scott felt this most. At one point in the course of using it, he felt that he was short of a measuring cup. After responding to IKEA, "they sent me three a year later!" Give them feedback, and they will improve next time. "

Moreover, in order to prevent its products from becoming victims of price competition in the market, Ikea also cares about the agents it cooperates with. "We will not widely develop the agency. If everyone has this product, then no one will try their best to sell it," says Tian Rongrong. "We will study our customers one by one, and it usually takes at least half of the year from the beginning of contact to the final transaction." Moreover, Ikea will never plug goods to agents, "do not want customers to have high inventory, so that there will be no price pressure." She believes that, "to maintain the price is an important thing, so that dealers, stores have room for profit."

With a pair of good cards in hand, Ikea has also received more feedback from the market with the expansion of the boutique coffee market. under the supervision of customers for many years, after a period of four or five years of research and development, the glass model Clever will be launched next year, and its own filter paper will also be developed. To be sure, Ikea from Taiwan will certainly have a place in the third wave of the boutique coffee movement.

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