The 10 essential characteristics of opening a coffee shop must be asked "6W2H"

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One in four people wants to open a shop, and opening a coffee shop is a lifelong dream of many people. However, according to the record of small and medium-sized enterprises in Taiwan, only about 20% of enterprises in Taiwan can operate for more than five years, and 80% cannot maintain long-term operation. What kind of coffee shop can last for a long time, and how can the dream of a small boss be realized?

Chen Tianyao, 17 or 18 years old, always had a dream in his heart--to open his own coffee shop. It wasn't until he was thirty-five that he succeeded in fulfilling his dream, starting his third venture and opening Baha Cafe.

More and more people like Chen Tianyao embrace the dream of coffee. The consumption population of the new generation of coffee is soaring. Nowadays, many young people or office workers also dream of owning their own coffee shop. Imagine sitting in a coffee house they built, listening to their favorite music, drinking happy coffee romantically and enjoying life comfortably.

Although dreams are the most beautiful, not everyone is suitable to be a coffee shop owner, because there will be a big gap between dreams and dreams.

The success rate is low. Only 20% of those who have opened stores for more than five years

According to statistics from Taiwan's small and medium-sized enterprises, only about 20% of Taiwan's enterprises can operate for more than five years, and 80% cannot maintain long-term operations. This is also the so-called "82 rule" in the market. According to this numerical value, coffee entrepreneurs have an average success rate of only 20%. That is, eight out of ten stores face difficulties shortly after opening their stores or after one or two years of operation, and very few of them can really survive for five years after closing down.

chou wen pei, vice president of meifu foods and general agent of illy coffee in taiwan, has over the past decade or so coached 400 or 500 coffee shop owners. he has seen too many examples of coffee shop owners failing. he offers advice to new coffee shop owners: "drinking coffee is happy, liking coffee is romantic, but running a coffee shop is not happy or romantic at all."

Take Chen Tien-yao for example. To fulfill his dreams as a student, he began saving money bit by bit when he joined the army after graduation from Fuhsing Art Design. After he retired, he even worked two jobs, working more than 16 hours a day, and was determined to save up as soon as possible.

In addition to saving money, he also worked hard to prepare himself for being a boss. During the day, he worked in an advertising company, and at night, he worked as an outfield waiter at Lai Lai Hotel (now Sheraton). After work, he volunteered to stay behind to help the bartender do chores, while secretly learning the kung fu of bartender and coffee brewing. This diligence moved the bartender, so he personally taught him the bar skills, repeating the process of brewing coffee every day. In this way, Chen Tianyao only came home in the early hours of the morning every day, and almost only slept four or five hours a day. Chen Tianyao finally became the assistant of the bar attendant.

After more than ten years of training in the catering industry in this way, Chen Tianyao finally built his dream and built his favorite coffee shop full of European flavor in the alley of Xihua Business Circle on Minsheng East Road.

Even after becoming a boss, Chen recalls that at the beginning of his business, because he was both a boss and a clerk, he still worked more than 16 hours a day, from the front desk to the back, all by himself. Every day after closing, he would walk home under the stars, sometimes tired, he would simply stay in a small hotel at the entrance of the alley, and there was a record of not coming home for several days.

The hard work finally paid off. Chen Tianyao went from selling only four cups of coffee on the first day of opening to selling more than 100 cups of coffee three months later, allowing the investment cost of 2 million yuan to be fully recovered in two years.

Even though he had his first successful venture, Hsu Shuming devoted all his energy to building Shuangyu Square on National Taiwan Normal University Road when he first opened it. He designed the interior, took care of every table and chair, and reused the old house and furniture he had picked up. He spent only NT$800,000 to build Shuangyu Square on 80 ping of space. He not only made tea and coffee himself every day, but even took charge of the store and slept in the store every day. Do business with customers, and recover all your investment in less than a year.

Self-assessment with 6 W2H to clarify the blueprint of the heart

Over the past decade or so, Hsu has made money and invested it again and again. He has opened stores in Taipei's National Taiwan Normal University Road and Yangmingshan, and now has six unique stores.

If you start a business and open a coffee shop, just for interest, like the romantic atmosphere of the coffee shop, leisure and elegant environment, once you repeat brewing coffee, brewing coffee, washing cups and dishes and cleaning utensils from morning to night every day, romance will become pressure, and interest will soon become a nightmare.

So before opening a coffee shop, be sure to ask yourself from the bottom of your heart,"6W2H".

Why？Why would I open a coffee shop?

When？When do I open?

Where？Where do I want my shop?

What？What does my coffee shop want to sell?

Whom？Who am I selling my coffee to?

Who？Who will run this coffee shop?

How much？How much am I prepared to pay to open the shop?

How to？How am I going to run this coffee shop?

In addition to the passion and love for coffee entrepreneurship, whether for interest or to make money, I honestly answered this "6W2H", after completing the self-assessment of the eight-question shop, it is equivalent to having a very deep idea and clear concept of my entrepreneurial dream, and then I can plan a clearer blueprint.

If you already have a clear concept and outline of opening a coffee shop, check whether you have the characteristics of a boss and whether you are suitable for being a boss.

Because enthusiasm always fades, when interest once becomes a burden, dreams face the test of reality pressure, if there is no persistence of faith and perseverance, no extraordinary patience and physical strength, lack of these conditions and characteristics, even if the store may not be able to operate for a long time.

Xu Shuming, the owner of Shuangyu Square, said clearly: "The key to success in opening a store is to find a good location, and secondly to have a lot of money, but the most important thing is to do everything possible to cultivate the characteristics of being a boss. If you don't have the characteristics of being a boss, even if you have the first two conditions, it is not easy to open a store successfully."

Top 10 conditions for successful start-ups

Therefore, knowing yourself and understanding yourself is the first step in assessing whether you are suitable for being a boss. As the saying goes,"know yourself and know your enemy, and never slack off", only by fully understanding yourself can you give full play to your strengths and clearly set directions and goals. Therefore, before opening a store, you should first self-evaluate whether you have the "material" of being a boss, and first test whether you are suitable for being a boss.

Here are 10 things you need to be a coffee shop owner:

First, there must be independent personality.

Second, with perseverance, do not admit defeat character.

Third, industrious and serious work attitude.

4. Extraordinary physical strength and superhuman endurance.

5. Careful and keen observation ability.

6. Be able to improvise and make judgments immediately.

7. EQ should be high and emotional management should be good.

Eight, can put down the body, diligent study, good questions.

9. I like to make friends and make connections.

10, creative, can constantly innovate and change.

Although these conditions and traits do not necessarily have to be both, it is undeniable that if the "speed match" index is high, the more conditions you have, the easier it is to start a business.

It is undeniable that judging from the history of coffee shops throughout Taiwan, coffee shops close or close as fast as they open. Why are there so many coffee lovers who want to join the ranks of coffee shop entrepreneurs?

According to statistics, one out of every four people in Taiwan wants to open a shop, and opening a coffee shop is a lifelong dream of many people. In the survey rankings of start-up shops in all walks of life, the popularity index of opening coffee shops has remained high, and it is the shop that office workers want to open the most.

The main reason for failure is to have a "try" mentality.

Looking back at this coffee shop boom, it can be said that it has continued since the introduction of Italian coffee into Taiwan. Over the past decade or so, the number of coffee consumers in Taiwan has greatly expanded, and coffee consumption in Taiwan has doubled. It really shows that the domestic coffee market has great potential for growth.

According to the import statistics of the Customs and Excise Department of the Ministry of Finance, Taiwan imported 19,850 tonnes of raw beans, cooked beans and ground coffee in 2005. These imports include the demand for freshly brewed coffee market, ground coffee powder, instant coffee packs and canned coffee. At the rate of 21 million people, the annual coffee consumption per person is 0. Eight kilos, or about 120 cups per person per year, compared with 0.0 13 years ago. Three kilograms, about 50 cups, the overall coffee consumption market grew by about one. Five times.

Chou Wen-pei points out that these imports, when converted into coffee production value, are NT$2 billion, but when converted into coffee commodities, the annual consumption of Taiwanese is as high as NT$10 billion to NT$12 billion.

Given the promising market outlook and the growth of consumer population and consumption, it is not surprising that Taiwan's dream of opening a coffee shop has increased.

In addition to the expansion of the consumer market, the threshold for opening a coffee shop is very low, and it is also the main choice considered by most entrepreneurs when they enter. It is not difficult to open a coffee shop. With a capital of one million yuan or two million yuan, you can open a coffee shop, but how to successfully operate and continue is the real kung fu.

However, the most difficult thing in the process of opening a store is the helplessness when the ideal is no match for the pressure of reality. Many owners who originally only wanted to operate coffee shops would usually be forced by practical considerations to increase their turnover, and change from coffee shops to coffee restaurants to fast food restaurants, and finally close down.

Having seen too many cases of failed coffee shops, Zhou Wenpei found that these entrepreneurs had no determination at the beginning, many of them held a "try and see mentality", but he believed that doing anything only forward, no retreat, will succeed.

Coffee shop dream key to develop a clear business plan

For example, Guo Yuru, owner of the Cavalli Cafe on Yongkang Street, does not leave himself a way out. Originally just a trading company office worker, because tired of nine to five days, and decided to let his life go a different way, when he made up his mind to open a coffee shop, quit his job to coffee supplier-Kaiyuan food application, starting from the salesman, wholeheartedly for the opening of coffee shop and preparation.

Yu Yongkuan, owner of Norway Forest, said: "Operators should have the best ideas and preparations before opening stores, but also the worst plans."

Coffee shop is not a shop door open there are guests, so when no guests come, when the boss must endure loneliness and panic, to survive the low tide, but also have a persistent determination.

Because in order to open a coffee shop successfully and make money, entrepreneurs cannot be lucky, they must be prepared in advance, and if they are prepared enough in the process of realizing their dreams, they can make their dreams come true.

Gao Zhenyu, the owner of the coffee black tide known as "Xiao Gao," spent more than five years working in coffee shops to make money, on the one hand in exchange for entrepreneurial experience, on the other hand, to store entrepreneurial capital, and to make solid preparations for entrepreneurship. He not only learned to brew coffee, absorb coffee expertise and thoroughly understand coffee machines with the mentality of employees, but also learned business management and strategy from the standpoint of being a boss.

While studying, he carefully wrote a thick stack of business plans, whether it was cost, budget, procurement, management, goals, all done in advance evaluation, and at any time to modify and adjust the content of the plan, clearly drawing the blueprint of the coffee shop in mind, and allowing him to successfully achieve his dream.

"Opportunity is always for those who are prepared." Chen Tianyao absolutely believed in this sentence. As long as the funds, professionalism, and mentality of being a boss were fully prepared, step by step, the dream would become an opportunity to make money, and he would be able to successfully build a popular coffee house...

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