Interpretation of the flavor and taste characteristics of Starbucks thousand Yunnan small grain coffee farms successfully certified by C.A.F.E. Practices

Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)

China Yunnan Coffee _ Yunnan small Fine Coffee beans _ Yunnan Coffee Bean Price

In 2012, Starbucks established the first coffee grower support center in the Asia-Pacific region in Pu'er. With Starbucks' leading position in the global coffee industry, Starbucks works closely with Yunnan coffee growers to provide them with free coffee cultivation, processing and other knowledge training and technical support to promote the development of Yunnan coffee industry in a sustainable way.

Standard planting

C.A.F.E. Practices is favored

Starbucks introduced coffee and grower equity standard (C.A.F.E. Practices) into Yunnan to improve the quality of Yunnan coffee beans from the source, requiring that farmers must meet the requirements in the four aspects of product quality, economic responsibility, social responsibility and environmental protection, and be strictly certified by third-party organizations before they can become Starbucks suppliers.

As the first batch of local Starbucks suppliers certified by C.A.F.E. Practices, Baoshan Ka farmer Ding Zhihai has another idea about Starbucks' strictness: coffee cup testing is necessary for sampling and roasting, but even strict requirements for the appearance of coffee beans make him unexpected-Starbucks Coffee Purchasing six standards cover almost all aspects of good coffee.

Up to now, the number of coffee farms certified by C.A.F.E. Practices in Yunnan has reached 1678, with a total planting area of more than 16000 hectares and a total training of nearly 17000 people.

Care to protect

Win the trust of farmers with high quality and high price

Although Starbucks has strict standards for coffee procurement, once selected, these high-quality and precious good coffee and its growers will reap a good price higher than the average market price, which is the "high quality and good price" procurement principle that Starbucks took the lead in promoting. As a result, Pu'er farmers gradually abandoned the "one-pot end" and began to grade coffee beans and select excellent coffee beans. With the promotion of the principle of "high quality and good price", many landowners and farmers have gradually become rich in income.

"for more than five years, Starbucks agronomists have taught all kinds of expertise to farmers, which has really benefited tens of thousands of farmers. Ka Nong also gradually regarded us as partners and friends and took the initiative to seek support and cooperation. " Tong Yalun, director of the Starbucks grower support Center, said, "Today, we have not only harvested high-quality Yunnan coffee and won the trust between us and farmers, but also worked together to create a common vision for the future-on the global coffee stage." comprehensively enhance the image and status of Yunnan coffee. "

How to brew Yunnan small grains of coffee