Starbucks runs a "pet-friendly store"? This wave of operation can be said to be quite out of mind!

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Starbucks has entered the Japanese market for 20 years and has become a new example of Japanese coffee shop culture-creating a "third place" between home and work or study. Japan's 1245 Starbucks, which span 47 jurisdictions, are almost all directly operated by the head office. Therefore, according to the planning of Starbucks designers, each store combines geographical characteristics, historical context and local living habits-in short, tailored to expand the Japanese market.

I believe many Starbucks fans know that there are many Starbucks stores in Japan, and they are more or less integrated with some local Japanese characteristics, which makes people feel unique. For example, the Timon Palace branch of Taizai Fukuoka, the completely European style of Kobe Kitano Inhumans, and the sensational "the world's first tatami Starbucks" in Kyoto.

The store is located in Erningban, a famous walking mecca near Kyoto Shimizu Temple, and the street is permeated with the quiet Japanese style peculiar to the ancient capital Kyoto.

This is the world's first tatami coffee shop. There are three tatami rooms like this on the second floor, with cushions and shafts made of Kyoto's famous "Dan Hou crepe". Tasting coffee here must be a magical experience!

Walk into the store and you'll find

Not only does this store fully integrate the characteristics of Kyoto outside the house.

The store also adopts traditional Japanese style.

Unexpectedly, less than a year later, Starbucks gave fans another surprise! This time unexpectedly opened the store in Japan's "small Edo" Kawaguchi!

Full of Edo amorous feelings, Kawakawa is a popular scenic spot on the outskirts of Tokyo. During the Edo period, the city was the Chengxia town of the Kawakawa clan, and it was very prosperous. It still retains a large number of monasteries and historic streets, known as "Little Edo", attracting about 5 million tourists every year.

And here, the most famous scenery is the towering "clock"! Imagine drinking starbucks and enjoying the scenery of Chuan Yue full of Edo atmosphere under Shibuzhong. Isn't it wonderful?

Starbucks Chuan Yue new store officially opened on March 19 this year, in order to coincide with the style of the store, they also specially designed inside and outside the store, the appearance of more use of wood, roof tiles painted black and white, solar style decoration … Let it show traditional amorous feelings inside and outside.

Full of internal charm of Japanese murals, as well as quiet Japanese courtyard, full of gentle wind visual sense, people can not help but want to sit here all the time.

In addition, other small details are also handled very well, so that every guest here can not help but praise!

Address: 15-18 Xingcho, Kawayukawa city, Yukiya

Business hours: 8, 00, 00, 20, 00

Number of seats: 77

The community experience store can walk the dog.

Starbucks China recently launched two pet-friendly stores, one located on Lushan Avenue in Chengdu Tianfu New District and the other in Shenzhen Merlin Center of Excellence.

What is more special is that the two stores have set up pet activity areas, exclusive seats for pets, and pet drinks. It is understood that Starbucks will continue to open pet-friendly stores in the future.

A special pet area has been set up in this pet-friendly store

Provide a comfortable rest environment for customers' cats and dogs

Of course, pets are not allowed in the store.

A seemingly simple pet area

There are a lot of warm little details hidden in it.

Like Gouzi and your exclusive seat.

There are traction ropes and hooks on it.

There is also an iron ring for dogs to drink coffee..

Exclusive dustbin

A dustbin for pet poop

And specially equipped gloves and garbage bags.

Just don't be too sweet.

Coffee cup groove

The grooves on the table are just enough for a cup of coffee

In case the dog climbs up and falls down.

A lawn where you can play

There is also an exclusive pet menu

It is not only free, but also can be refilled.

Cute pet exclusive: claw Buchino

Do you remember the layer of whipped cream on top of the Frappuccino? Yes, this claw puccino is hand-whipped cream, the difference is that it is sugar-free.

Hidden menu: little Milk

There is one more happy thing to tell you, claws are free to drink! Fei! Yes! Just go into the store and ask the clerk to ask for it, and resolutely refill the cup.

In fact, this pet-friendly store is a subdivision form of the community store.

The community experience store opened last year has already taken pets into account.

The concept of "community"

In 2013, Starbucks began experimenting in US stores with Puppuccino, a kind of whipped cream in mini test cups, for free to pet owners who come to the store for consumption. The hidden menu has been popular since its launch, and the pet drink is still available in stores in some countries.

The concept of "community" has been paid more and more attention by commercial brands. If the upgrading of lifestyle and consumption is a trend, then the question brands are thinking about is how to appear in different life scenarios of consumers. The concept of community helps brands to a great extent, providing consumers with more choices outside their main business.

(Shenzhen store)

Shenzhen store address: Zhongkang road, Futian district, south of Jiaomeilin plaza

Zhuo Yuehui ground floor L1-25--L1-26 (i.e. Zhuo Yuehui back door)

(Chengdu store)

Chengdu store address: No. 18, second section of Lushan Avenue, Tianfu New District, Chengdu, attached No. 2

(Guangzhou shop)

Guangzhou store address: unit 01, first floor, Jinxiu Xiangjiang Garden Club, Yingbin Road, Nancun Town, Panyu District, Guangzhou (15 minutes at the exit of Hanxi Changlong G Station on Metro Line 3)

It seems that community stores will be another direction for Starbucks. The coffee giant is known for providing a "third space" independent of the office and home, which will have more dimensions in the future to meet people's social and time-killing needs.

Taken together, all the design elements are really Starbucks.