Why does Starbucks write your name wrong every time? You may have been tricked by Starbucks!

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In the past, I saw the wrong name of the story about Starbucks on the Internet, which triggered netizens to share the spread of the social platform, because I only saw the article, but I didn't feel it. I really witnessed it today. Sure enough! Nothing in the evening, I went around, went to a Starbucks store to order a cup of coffee, I told the waiter that my name is R-A-N, although English is not good, the pronunciation of these three letters must not be wrong, the result, after getting it, the name is RAM, am I memory? Do you want me to share my moments and tell people that you wrote my name wrong?

Starbucks deliberately misspelled the name marketing

When buying coffee at Starbucks, the clerk always writes your name on the cup. I think it's kind of sweet to do this to prevent you from holding the wrong cup. But.

Often when you get the cup, you will find that the name is written wrong.

It's actually Susie, not Soozee.

Writing "Kinzi" as "Lazy" is really lazy!

And wherever you are, the probability of being wrong is the same!

Why is it written wrong every time?

In the video, the above young man said calmly, in fact, we are not uneducated. Everyone knows how to spell Jessica.

But if I write it wrong every time, the customer will react like this:

First of all, I feel surprised or depressed.

Then, this heinous mistake will be photographed and shared on social networks.

Thank God, there are a lot of people like that.

As a result, complaint photos sent by customers can be seen in many online communities.

Later, there were Tumblr accounts and Facebook pages dedicated to collecting photos of complaints.

The Starbucks conspiracy

At this point, it suddenly dawned on Starbucks that it was a huge conspiracy:

It's very close.

One netizen posted a Starbucks coffee cup and wrote: I think I should name my daughter Marbra so that everyone who hears her name will stare at her in bewilderment. "Marbra. Is that a name? "

Why did Starbucks let its employees deliberately miswrite the names of their customers? In theory, misspelling a customer's name is a very impolite thing, why has it become so rampant at Starbucks?

In fact, that's what Starbucks is smart about-free marketing.

What inspiration can the following Michael Buble é post give you?

Michael Buble é likes coffee, but Starbucks deliberately misspelled his name. This selfie of Michael Buble é makes a free marketing for Starbucks:

It tells Michael Buble é 's 9 million followers on Facebook and Instagram-Michael Buble é likes coffee, but cafes are everywhere, and he only likes Starbucks coffee. So his fans followed in his footsteps and went to Starbucks and coffee.

If Starbucks writes the guest's name step by step, 9 million fans of Michael Buble é will not see the post, and Starbucks will lose a free marketing opportunity.

From a normal point of view, consumers will not make a cup of coffee on their own social media, but if I write the author's name wrong, I will certainly share it on social media and want everyone to know. It must be the same with other consumers.

If you remove the misspelled name, what is left? Advertising! And it's free, endless advertising-dedicated websites, and hundreds of social posts.

Starbucks marketing team: "Thank you for advertising for us, but marketing sincerity is not the only reason we write the wrong name." I have to make about 500 cups of coffee every day. I can play a prank on you in this way to keep my enthusiasm at work. " Then, we always write wrong, occasionally write correctly a few times, the customer will be very happy. "