Qianjie Coffee Shop operates business. How many types of customers drink single products in the shop?

Recently, the number of people who like individual coffee is increasing, and you often hear the word "single coffee" in the coffee industry. So, what is individual coffee? Individual coffee is made from a single coffee bean produced in the country of origin, and it is generally black coffee without milk or sugar when drinking.

Have strong properties, special taste, or fresh and soft, or mellow and smooth

The cost is higher, so the price is more expensive.

So, what are the characteristics of this group? Let's listen to the opinions of people in the industry on Qianjie Coffee.

Qianjie Coffee itself is also in a coffee shop that mainly produces individual products, and it has been trying to promote individual coffee for a long time. At present, the shop mainly focuses on individual coffee as the main profit point, and it will also observe and understand customers in the store and chat with many customers who love coffee, because most of the customers who come into contact with in this way are people who really love coffee.

The reason why I like individual coffee.

As for the reasons why you like individual coffee, the preliminary judgment is probably:

1. Pursue pure coffee flavor and be attracted by the various flavors of coffee itself.

two。 It is a way of life or a recognition of the culture of boutique coffee.

3. Daily necessities for reducing stress, losing weight and relieving stress at work

Know the character of your customers.

In the past, there were several types of customers who drank single items in the street coffee shop:

1. Guests who like the flavor of individual coffee very much: like to drink coffee from different places, like to drink coffee from different cafes, try new coffee beans, try different roasters' styles. Willing to try various styles of boutique coffee. This kind of customers can feel that they really like to drink coffee, and they often make their own coffee at home, study the taste of coffee, buy coffee beans from different stores, have their own jobs, and coffee has become their biggest hobby in their spare time. There is also a tendency to take coffee as a lifelong career.

This kind of customers can easily open their own cafes in the future. they really love coffee and sincerely love it. When they go to different cities, they will first learn about their own baked cafes in that city, try their style and chat with the owner at the first time, which is a very enjoy feeling.

These guests have been drinking coffee for a long time, and they are more and more selective about the quality of individual coffee, but it is basically proportional to the level of our store; they are generally very kind and fun; we have several customers in our store since we opened five years ago. Qianjie coffee has become a place where they must clock in on weekends, and these customers will really add a lot of color to the store. They really like coffee and drink the taste of real coffee.

2. Customers who sign in: customers who choose to sign in in cafes when nothing happens. They can accept individual coffee, but they are not very enthusiastic. They just like cafes. They are more concerned about a place to pass the time and do not like to go to busy places. So cafes have become the main places to go.

Because of this phenomenon, fortunately, Qianjie Coffee has also become a shop where some non-local coffee lovers will clock in when they come to Guangzhou.

3. Colleague: this kind is between colleagues occasionally to communicate with each other, exchange all kinds of technology, baking, of course, there are also "step on the ground", but now very few, we are more humble! There are also people who come to try beans, try all kinds of single beans, and are ready to open a shop.

4. The individual passers-by did not have much contact with coffee. When they saw that it was a coffee shop, they came in, and found that there was only coffee here, and it was mainly fine coffee, so they had to order. Some of these customers we would chat with him, some accepted coffee, and then developed into regular customers. Slowly get used to coffee; some still can not get used to coffee, this kind of customers are more difficult to affect them.

Qianjie coffee practice, share an extra small cup of coffee to them, try to let him try different coffee, hope that through comparison so that they can choose the coffee that suits their taste.

5. People who come to find a place to chat and talk about work: this kind of people don't have much demand for coffee, so they order a single item and drink while chatting; there are also customers who regularly come over to talk about things and chat, because they are used to the taste of our coffee. will come to drink a single product every once in a while.

Drinking a cup of coffee is not classy.

Probably summed up 5 such customers, all come to the store will drink a single product, and they are the main consumer groups.

Drinking a cup of coffee is not classy, it is a part of the life of this kind of people. Obviously, coffee is as natural as eating, sleeping and going to the toilet. Its existence has been fully integrated into our lives. It has become a natural existence!

The aroma of freshly brewed coffee is the first feeling when you taste it. You can feel the ever-changing taste of coffee. You can often smell all kinds of aromas in a cup of coffee: flower aroma, fruit acid, caramel and so on. This is the charm of coffee!

If you have a chance to drink different coffee, or go to different roasting cafes to taste their coffee and chat with them, you will probably come to understand why a person loves coffee so much!