Cross-strait Coffee official website _ how much is the fee for cross-strait coffee franchise

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Western food such as coffee and western food, if integrated with Chinese traditional culture, I believe it will create a new market synergy; when the mainland coffee shop is not popular,"Cross-Strait Coffee" has long seen the potential of the mainland coffee market, and at the same time combines the romantic feelings of coffee and western food with Chinese culture. Now,"Cross-Strait Coffee" has more than 850 stores in the mainland, which is already the largest coffee and western food chain brand in the mainland.

"Cross-Strait Coffee" was co-founded by Yang Jinfa and Jin Meiyang, one of the most business-minded "cross-strait couples". Yang Jinfa, chairman of the board, is also the current president of Hangzhou Taiwan Association, and his wife Jin Meiyang serves as president.

Jin Meiyang said that many years before the establishment of Cross-Strait Coffee, she had the idea of running a catering business, but what really made her determined was that when she was talking about business at Hangzhou Shangri-La Hotel, she found that a cup of American coffee in the hotel was as high as more than 100 yuan (RMB, the same below). Such a high price, but there were still a group of guests waiting for seats in the lobby. At that time, she saw the vast business opportunities in the mainland coffee market.

More than 100 stores were successfully exhibited in the first year

In 1996, Jin Meiyang opened the first coffee shop in Yiwu, Zhejiang Province. In order to make ordinary white-collar workers able to afford it, the per capita price was set at 4 or 50 yuan, and the reaction exceeded expectations. At that time,"Shangdao Coffee" just entered the mainland market. After negotiation, the two sides reached a cooperation model in which Shangdao Coffee produced brand and technology and Jin Meiyang couple contributed funds.

Jin Meiyang said that at the beginning of her business, she was busy in each store almost every night until two or three o 'clock in the middle of the night. She only slept for 3 or 4 hours every day, but when she returned home, she still missed her work. Not only was she under great pressure and often insomnia, but sometimes she suddenly had an idea when she was half-awake. She immediately sat up and wrote it on paper, and her efforts were rewarded. In the first year, she successfully expanded more than 100.

Jin said that until July 2010, the mainland had no quota for Jamaica Blue Mountain coffee beans at all and could only import them from Japanese or Taiwanese traders. However, Jamaica Blue Mountain Coffee is considered to be the best coffee, bitter, sour, fragrant, sweet, alcohol these five basic flavors, with sweet taste by many coffee lovers sought after, then Hangzhou City coffee western food industry association president Jin Meiyang, decided to change this situation.

For this reason, she made a special trip to Jamaica to sign an import contract with the Minister of Agriculture and Fisheries of that country to obtain the exclusive general agent of Jamaica Blue Mountain Coffee. Only then could Jamaica Blue Mountain Coffee beans be directly imported into the Sixth Year, which still makes her very proud.

Creating Chinese Coffee Culture

Many people think coffee belongs to western culture and is not suitable for China, but Jin Meiyang disagrees. She says that European and American countries are not the origin of coffee beans. Coffee beans are mainly produced in Africa, South America and Yunnan Province of the mainland. It is only these western countries that package imported coffee beans with their own culture. Therefore, when we hear American coffee, we associate it with fast food culture, and French coffee makes people think of romantic atmosphere.

Jin Meiyang said that coffee and tea are just a medium that can promote people's communication and interaction."Products can be copied, but culture cannot.""Cross-strait coffee" hopes to integrate Chinese kinship, poetry, music, and even the beauty of West Lake into coffee and create a coffee culture that belongs to the Chinese themselves.