Attacking Starbucks! Force suppliers to "stand in line"! Cooperate with Meituan Dianping to launch takeout business

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The Chinese mainland market is Starbucks' fastest-growing market with the greatest growth potential, and it is also considered by Starbucks to be a sure bet, but things always change. Starbucks will certainly not be indifferent to the pressure of Starbucks, which was killed halfway out of Starbucks. Two days ago, we tweeted [in the face of Luckin Coffee poaching, three times his salary to grab Starbucks' site] Luckin Coffee not only managed to get Starbucks customers, but also poached people from Starbucks.

Our fan @ Vivian thinks

Starbucks has its own management system, under which to prop up its own kingdom, of course, it is worthless to jump out of this system. I may not be lucky to be able to get a clear picture of Starbucks' management system, just 8: 12, 8: 22, how to divide the floor with several people, about inventory management, marketing layout data tracking, store operation skills, QA, document arrangement and return, not necessarily lucky can hold live, foreign companies all over the world, take time enough to fight you, this kind of casually pay three times the salary to leave a partner is not necessarily a loyal partner Loyal partners really recognize the humanistic corporate atmosphere of Starbucks, and they like it from the bottom of their heart, and they can't just pry away three times the salary.

In the face of Luckin Coffee's fierce challenge, Starbucks, as the leader of the global chain, is "unbearable"!

This time, Starbucks is finally going to fight back!

Rui Xing released the brand strategy of "Any Moment", which is directed against the "third Space" of Star Dad.

Rumor has it that after undercover visits to Luckin Coffee stores in Shanghai and Beijing, Starbucks global executives have put in place two strong counter-measures:

Counterattack number one: Starbucks forces suppliers to "stand in line"

Cut off supply upstream. It is said that Starbucks has issued a notice to upstream suppliers of food, packaging materials, machinery and equipment, asking them to "choose one of the two" and can no longer supply to competitors, including Luckin Coffee. It is understood that Luckin Coffee, including coffee machines, paper cups, light foods and many other partners are the same supplier as Starbucks. Starbucks presents a problem for suppliers.

Starbucks has more than 16700 retail stores in 51 countries and has about 5 million customers a week, and it takes a long way to supply chain from a handful of coffee beans to a cup of coffee. Eventually Starbucks established a global, single supply chain. Starbucks has implemented a complete evaluation system and database for suppliers, which can accurately evaluate the performance of each supplier, so as to improve the bargaining chips of contract negotiations with suppliers, so that cooperative suppliers have a larger distribution volume, and ultimately reduce logistics costs.

This trick is called cutting off goods from the source and attacking from the upstream. Luckin Coffee should also know the importance of suppliers. At the brand conference, he released the "Blue Partnership Program" and invited six of the world's top suppliers to the platform.

Counterattack the second move: will reach a strategic cooperation with Meituan Dianping to launch takeout business!

Launch the takeout business. Starbucks executives are said to have decided to reach a strategic partnership with Meituan Dianping to launch a takeout business in China in the near future. You know, Luckin Coffee's delivery service is SF, and Starbucks chose to sign with Meituan. This is also the first time for Starbucks in the world. Whether Starbucks takeout can be successful depends on its tacit understanding and cooperation with Meituan takeout.

Two major moves made by Starbucks to attract blood

Two major moves made by Starbucks to attract blood. The coffee industry is very large but the circle is very small, and there are only a few suppliers, especially the key suppliers. With the strength of Starbucks and the advantage of scale, these suppliers will consider carefully.

This time, Starbucks launched "choose one of the two" and "delivery" are all good moves, which can be said to hit Luckin Coffee to the point. However, businessmen are still in business after all, and it is often difficult to succeed if new customers can bring more incremental income and benefits to suppliers. Prior to this, Tmall and JD.com, Didi and Shenzhou have been staged many times in the Chinese market, but each time failed to stop the rise of the newcomers.

After that, it is expected that Starbucks will launch a series of storm-like counter-attack measures, so that Luckin Coffee can not lift his head.

No matter how hard you rip it off, this must be a good show.

In the face of the new generation of consumers, Luckin Coffee and Starbucks will play a positive role in promoting the transition of China's coffee consumption from niche market to mass market.

The coffee industry war is just around the corner. It is estimated that Luckin Coffee, a rookie in the industry, is under great pressure. How to take the move remains to be seen. From the perspective of mass consumers, everyone in the world has their own taste buds and sense of taste, and of course everyone has different preferences for tastes. No matter how hard it is, coffee is only one of many drinks for the general public. The taste is only like and dislike. More people hope that coffee practitioners will make a cup of good coffee for consumers who love coffee.

This is in the coffee stock market, coffee users have a certain degree of brand loyalty, however, for those who go in and out of boutique cafes, this must be a good show, which does not prevent us from discussing Starbucks or Luckin Coffee, the following plot is full of imagination.