Costa Coffee Join Coffee Shop Join Which brand is good Small coffee shop Investment and profit is more

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To explore the model of coffee chain, it is not difficult to find that its chain stores are divided into four modes: wholly-owned, entrusted joint venture, financial innovation and coffee bar entrusted rental.

According to the official website of the coffee chain, under the entrusted joint venture, the coffee chain accounts for 51% of the shares and 49% of the franchisee. The coffee chain has absolute control over the store and has an absolute say in management.

one. The disadvantages of the joining mode of cafes

Most of the coffee chain stores are franchisees. In addition to a few directly operated stores, more than 95% of the coffee chain stores are franchisees. On the other hand, the franchise store takes 50% joining (half of the company and half of the franchisee) as the main mode.

Coffee chains are expanding so fast that the profitability of individual stores has not kept pace with the pace of expansion. Whether it is a fiduciary joint venture model that can provide a large source of funding, or at least more than half of the stores can make money, so as to subsidize the other half's long-term development, but in fact, most stores in coffee chains are losing money.

two. There are different standards for coffee shops to join.

The most difficult thing for a chain franchise is how to implement the standard process management of the store.

If there is no standardization, then the significance of the chain is not great. Imagine that in different stores of the same chain, customers will eat different products and receive different services. Can this still be regarded as the same brand?

The coffee chain in China is in such a situation, even the same store at different times, choose the same product, will have a different taste. Coffee chains in addition to a unified store image, other items in different franchise stores will reflect different standards.

three. Cafe joins zero management operation capacity

The original purpose of the shareholding model between the franchisee of the coffee chain and the company is to prevent the franchisee or more from participating in the management of the store. But the fact is that the store operation and management capacity of coffee chain companies is basically zero, which makes most franchisees become the main managers.

The reason is that the team management of the company is difficult to keep up with the rapid opening of the store. For example, the opening of a new store is difficult for the company to find a qualified manager quickly, while the franchisee can take advantage of local resources to find the right person; in addition, the franchisee can basically come to the store every day for "guidance". And the company's regional general manager or tutoring is only to inspect the store, the franchisee naturally becomes the real manager.

four. China's coffee consumption market is still at a low level.

China has a population of 1.4 billion and per capita annual coffee consumption is less than 3 cups. China's coffee market consumption is still at a primary level. In this case, the business model of coffee chains is running too fast, which is tantamount to cutting off the back road. Coffee is also called a cafe. Coffee is made quite "water", and even many people use it to describe how to keep guests.