50,000 can open a coffee shop? Open a coffee shop to start a business failure key coffee chain brand row

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Many people want to open a coffee shop to start a business, but the reality is that it is not easy to open a coffee shop, the reason is very simple, because you do not know the key to the failure of these three cafes, come and have a look!

1. The cost of a coffee shop allows you to drink coffee every day for 136 years in a row

The upfront cost of opening a coffee shop should be at least HK $2 million. Even if the money is borrowed, it should have at least 500000 yuan of its own capital, and from then on it will lead a life of being chased by debt.

The most expensive thing in ● is decoration, plus about 1 million of the equipment.

● this does not include the fried bean machine, a 100000 to 500000, do not stir-fry yourself, you will buy beans with others.

A bad ● coffee machine costs 40, 000, and a good one costs more than 100000.

● materials, labor, rent. Wait for the working capital, it's conservative to prepare 4 million.

If ● joins a chain store, the franchise fee alone will be 500000.

With this sum of 2 million yuan, from the perspective of "cash flow", an average of 40 yuan for a cup of coffee and 2 million yuan for a cup of coffee can drink "50, 000 cups of coffee", which is equivalent to "going to a coffee shop for 136 years and drinking a cup of coffee every day". If you like coffee very much, do you choose to be a customer every day for 136 consecutive years, or do you choose to open a coffee shop?

two。 It takes at least 200000 of turnover per month to break even.

● costs include rent, personnel, utilities, miscellaneous expenses, and food materials.

● raw materials account for about half of the turnover to 1Accord 4.

● even for coffee shops with a smaller number of ping, it takes at least 150000 to break even.

Within three months of opening the store, there will be a lot of regular customers and a lot of fresh guests. Even if it is introduced and supported by friends, it can only last for 3 months. After three months, it depends on strength, and it is stable only if it reaches 5000 regular customers.

As a matter of fact, if 5000 guests only come once a month and spend an average of 40 yuan each time, the turnover is just 200000 yuan a month. In this way, we haven't started to make money yet, just plain money!

From the number of supporters to 5000, that is where most people fail. People who open coffee shops and start businesses often just want to open a relaxed coffee shop and serve only a few customers every day. That is doomed to failure.

3. The owner of the coffee shop needs unlimited physical strength and spirit.

The boss usually has to be the manager, after all, this is your own store. The manager usually takes one day off in a month, coupled with long working hours, unlimited smiles and enthusiasm, the coffee shop manager is not an easy job. The store manager also has to train his staff, make his own desserts, and take care of incoming and outgoing goods. Work about 8 hours a day during business hours, but also make dessert cakes outside business hours. If there is a baking machine to bake beans, there is a lot of communication-- communication with manufacturers, communication with employees, and dealing with crisis situations. We also have to do online marketing, think about products, think about positioning, but also include electrical work, maintenance work, cleaning work.

After reading the above series, do you still want to open a coffee shop? The truth is, coffee shop owners need not only coffee-making skills, but unlimited physical strength and spirit.