Which group does UCC belong to in the first flagship store in the world? What does UCC mean?

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Japan's UCC Coffee Group has built the world's first flagship boutique ground coffee store in Taiwan. Calling itself "the planet of coffee lovers" must have its charm. The open 72-ping high space, winning with the global selection of coffee beans, is also the "full" experience of coffee culture.

The coffee aroma table at the entrance directly faces the coffee fans who like to taste fresh. More than a dozen kinds of coffee beans are arranged in different states such as raw beans, cooked beans and powder, covered with deep glass, and guests can "smell fragrance" nearby and feel the aroma changes of different beans. Then a cup of coffee was served, and it was an artistic performance with a sense of sight, hearing, taste and smell.

"this is a geisha from the Emerald Manor in Panama. This variety of coffee beans has the unique fragrance of jasmine, as well as the sweetness of honey lemon juice, and the tail rhyme even has the feeling of Darjeeling Tea." the clerk explained that it was full of nuts, flowers, or citrus flavors, while skillfully operating it and cooking it on the spot.

In the center of the shop, there is a central island-type round-about coffee bar. No matter where you sit in the shop, you can see the process of making coffee on the spot.

Seven ways to drink a cup is equal to a lesson.

With each cup of coffee on the table, there is a small cup of ground coffee powder, customers can first experience the aroma of coffee beans, and then take a sip of coffee, feel sweet, sour, bitter and other flavors, and after swallowing, there is a sweet, lingering fragrance in the nose. Attached is a small exclusive card detailing the life of the coffee, including the variety, origin, manor, altitude, treatment, flavor and taste of the coffee. There is a world map on the back of the card, marking the place of origin, and it is recommended that you try different brewing methods of this coffee bean next time. After drinking a cup of coffee, I have also finished an introductory coffee class.

From shallow to deep, the fine concept of single coffee is fully displayed here at the same time. There are 22 different coffee beans from 20 countries, covering Africa, Central America, South America, Asia and Alishan producing areas in Taiwan, acting like a "coffee mini-United Nations".

The way coffee is made is a bright spot. There are 7 kinds of brewing methods, including hand brewing, siphon, Italian concentrate, French filter press, iced coffee, etc.; there are 2 automatic filter and foam iced coffee machines developed by UCC Coffee. In addition to comparing the flavor of coffee extracted in different ways, it is also like going through a time tunnel to understand the inventions of modern people in pursuit of a good cup of coffee.

Even if you come to taste different varieties every day, it will take two or three months to taste them with different cooking methods. Since the opening, many regular customers have come three or four times a week to drink every one.

The champion bean cup costs 450 yuan per cup.

For a variety of items, the price of a single cup of coffee is between 200 and 300 yuan, and the most intimate espresso is 140 yuan. For example, the Panamanian geisha and the No. 1 El Salvador champion bean in 2015 cost 450 yuan per cup.

Yang Yishan, director of Youshi Coffee and a three-time siphon coffee champion in China, says that what UCC wants to convey is the concept of a "coffee museum," so that both coffee glutton and beginners can re-recognize coffee. Since "Coffee is the protagonist", there are not many meals sold in the store, with only three kinds of light snacks served, while desserts come from jewelry boxes in well-known cake shops.

The Japanese UCC Group, founded in 1933, has extended its business territory to Taiwan for 30 years. In addition to introducing coffee beans, roasting and grinding of coffee beans and instant coffee packaging production, it has also set up coffee shops in recent years. This large-scale selection will expand in Taipei, showing its ambition to win the boutique coffee.

[three highlights of the first store in the world]

Highlight 1: a single variety of beans from 20 countries

Coffee bean display and smell experience, from the variety, producing area, manor, planting altitude, treatment, and flavor taste experience.

Highlight 2: Taiwan's unique glass curtain coffee baking room

Fresh baking, you can see the baking process directly, open regularly to visit. There are also three fee-based experience courses, including the baking experience, the simple brewing experience, and the beginner hand brewing experience.

Highlight 3: 7 extraction methods

➊ siphon (SIPHON)

According to the temperature, bean species, roasting degree of different stirring, or water treatment skills, showing delicate coffee levels and fruit sweetness, distinctive flavor.

➋ hand-washed follicles (POUR-OVER)

Manual extraction, take the aroma of the middle part of the coffee and bright sour and sweet taste, taste more refreshing.

➌ French filter Press (FRENCH PRESS)

It is necessary to master the grinding fineness, extraction time, stirring time, pressing time of the filter, etc., to retain the coffee rich in oil, taste thick and round.

➍ semantic enrichment (ESPRESSO)

Extracted through 9 atmospheres, the coffee is thicker than other methods, fully showing sweet, sour and bitter taste, suitable for making lattes and cappuccinos.

➎ ice droplets (WATER DRIP/DUTCH COFFEE)

The extraction method pioneered by the Netherlands takes 8 hours, without heating, using capillarity to extract bit by bit, using low water temperature to extract the fragrant flavor of coffee.

➏ automatic follicle (DRIP MASTER)

UCC exclusively developed a hand-made coffee-making machine. The most important elements of hand-brewed coffee, such as water output, water temperature, steaming times and steaming time, can be controlled through the panel, so that the front, middle and aftertaste of the coffee can be fully displayed.

➐ iced coffee foam (COLD BREW)

Is also the exclusive development of UCC coffee air coffee machine, the use of air pressure to make iced coffee mixed with fine foam, drinking foam and coffee will be imported together, the best way to bring out the smooth flavor.