Weiquan OEM Starbucks refrigerated coffee wants to seize the Chinese beverage market

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Weiquan is actively attacking the Chinese beverage market. Su Shoubin, chief executive, said that in mid-June, he helped China's Starbucks to manufacture refrigerated coffee, which has been listed in convenience superstores in 20 major cities in China, including Beijing, Shanghai and Guangzhou.

Taiwan's industry this year must also be better than last year. With the increase in the spending power of Chinese young people, the mainland now accounts for 55% of total revenue, while Taiwan's share of revenue has dropped to 45%. China has become an important growth momentum for total revenue and profits. China's camp harvest reached 15% from January to May, and the second half of the year is the peak season for beverage sales.

Su Shoubin also said that China's cold storage operation has begun to help Starbucks refrigerate coffee in China. Convenience superstores in 20 major cities in China have been listed since the 12th, and the scale will still be expanded in the future, while the entry of milk into Starbucks is still under negotiation. At present, the market evaluation, Starbucks daily milk demand in East China has reached 200, some people say 700 tons, the consumption is really large, taste plenum will actively strive for.

Not only Starbucks, but also Chinese dairy cooperation is constantly looking for opportunities to expand, including restaurants, major international brands, as long as there is an opportunity and a market, taste will not give up. The layout of Weiquan China is to lock in low-temperature cold storage. Langfang plant will also expand production next year, Suzhou plant will expand production by the end of 2020, and Guangzhou will set up a production line in 2018.

In addition, at the end of 2017, China had new laws and regulations on milk powder, and in the face of the competitive environment of China's infant milk powder market, it actively carried out the transformation of the nutrition industry. Weiquan's three major brand formulations have been officially registered in China. According to the product price, it is sold in three major channels, namely, self-management, total distribution in China, and mother and baby stores with 7000 stores, which has become a new driving force for long-term revenue and profit growth.

Wei Quan today's shareholders' meeting successfully passed the final statement of accounts.

In mid-June, it helped Starbucks in China to manufacture refrigerated coffee, which has been listed in convenience supermarkets in 20 major cities, including Beijing, Shanghai and Guangzhou.