The coffee is hot, but the coffee shop is getting cold. how to run the coffee shop?

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On May 8, Luckin Coffee, who strongly occupies advertising space in moments and elevators, held a brand conference to announce the official opening of the business. In this 4-month trial operation, it is needless to say that Luckin Coffee is hot. According to the data released by Lucky, it has completed about 3 million orders, sold about 5 million cups of coffee, and served more than 1.3 million users.

Fortunately, there seems to be a natural relationship between coffee and "entrepreneurship". From entrepreneurial coffee to coffee entrepreneurship, a large number of entrepreneurs have chosen "coffee", and coffee entrepreneurship is in full swing.

The coffee market attracted a lot of attention from capital in 2017. According to media reports, 18 financing incidents occurred in the coffee industry in 2017, with the amount of financing easily reaching 100 million yuan. In 2018, the capital heat of the coffee market continues unabated.

Lianyun.com combed and found that according to the disclosure of financing information, seven coffee start-ups, such as Coffee Zero Bar, small Cafe, Xingka Technology, Coffeenow, Coffee Box, Friendship Coffee and GOGO Coffee, received financing in the first four months.

As can be seen from the above table, coffee financing is mainly dominated by coffee self-service equipment, as well as take-out coffee and mixed models.

With the help of capital, these new forces of coffee are rapidly seizing the market, especially the coffee machines with one foot in the coffee field and one foot in the unmanned retail position. What is it that attracts these new forces of coffee to enter the arena without hesitation? Can the current market really support so many projects? How will they break through?

New entrant