Raise 200 million US dollars! The mysterious financier behind Luckin Coffee has been exposed! The Internet Coffee War begins!

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Ruixing coffee, June was 36 krypton revealed financing news, at that time did not disclose the investor, very mysterious!

On July 11, Lucky Coffee announced the completion of Series A financing of $200 million, with an estimated valuation of $1 billion after the investment, according to official news.

Ruixing Coffee's large-scale financing father, finally finalized from Dazheng Capital, Pleasure Capital, Singapore Government Investment Corporation (GIC) and Junlian Capital.

[Dazheng Capital] Li Hui

Dazheng Capital was founded by Li Hui, former president of Asia Pacific Region of Huaping Investment Group. At present, Dazheng Capital has completed the first round of raising of the first fund, with a scale of USD 1 billion. On July 11,2018, Dazheng Capital led Ruixing Coffee, which was the first project after Li Hui, former president of Asia Pacific region of private equity giant Huaping Investment, returned and established Dazheng Capital.

Dazheng Capital also initiated and managed two RMB industrial M & A funds with strategic partners Shenzhou Youche and Lepu Medical, with the initial fund in place exceeding RMB 6 billion.

[Pleasure Capital] Liu Erhai, Dai Mi, Li Xiao

Beijing Pleasure Capital Investment Management Co., Ltd. was established in March 2015 with a registered capital of RMB 5 million. It was jointly founded by Liu Erhai, Dai Mi and Li Xiao, the core team of TMT of Junlian Capital. It mainly invests in TMT and innovative consumption fields in the early stage and growth stage.

He has cast out a number of star projects such as Shenzhou Special Car, Touhu Car Maintenance, Moby Bicycle, Touhu Car Maintenance, Le Element, Piggy Short Rent, Youxin Shoot, Angel Orange, Eggshell Apartment, Good Rent, etc.

Government of Singapore Investment Corp.

Founded on May 22, 1981, Lee Kuan Yew personally served as chairman at the beginning of its establishment. It is the largest international investment institution in Singapore and is responsible for managing most overseas assets of the Singapore government. The current president of the group is Lin Xiangyuan. James Wolfensohn, president of the World Bank, was invited to serve as an adviser to GIC.

GIC entered the mainland of China in 1995 and is one of the founding shareholders of China International Capital Corporation. In January 2004, GIC acquired a majority stake in Taiwan's Apple Daily. Last year's key investment sectors were transportation, real estate and energy.

[Junlian Capital] Zhu Linan

Lenovo Investment changed its name to Junlian Capital, with a total capital scale of more than 13 billion yuan.

In 2001, Liu Chuanzhi, then president of Lenovo Holdings, decided to form a team five, led by Zhu Linan, to enter the investment field, and took Lenovo Holdings 'US $35 million as the first phase of the fund, from which Lenovo Investment was born in April 2001. Lenovo Investment is an independent professional venture capital firm under Legend Holdings. In February 2012, Lenovo Investment changed its name to Junlian Capital.

By 2017, Junlian Capital has invested nearly 400 enterprises, of which more than 60 enterprises have been successfully listed/listed at home or overseas, and nearly 50 enterprises have withdrawn through mergers and acquisitions.

Qian Zhiya, founder and CEO of Ruixing Coffee, said: "This round of financing, we will mainly use it for product research and development, technological innovation and business development. We are confident that through mobile Internet and big data, we can achieve the best match between product quality, price/performance ratio and purchasing experience."

Today, the official announced that the financing is US $200 million. According to the information we have found, as early as March 28, Qian Zhiya has completed the registration of Ruixing in Siming District, with the registered amount of US $300 million. Recently, it was officially announced that it has settled down. Ruixing Coffee's national headquarters company has settled in Siming. The data show that the legal representative is still Qian Zhiya.

Ruixing Coffee gives itself the Internet label, called "the fastest growing unicorn," rapid expansion means high investment, the advantage is to be able to seize market share in a short time, but whether the industry chain can keep up, how to do quality control, when the company can make profits and so on are very realistic problems. Ruixing aggressive expansion, Ruixing coffee a week to open 40 stores.

About Ruixing coffee taste, each customer taste how much different, netizens how to evaluate:

@ Joe: From instant to freshly ground, Starbucks didn't drink much in the past, but now it has evolved to a cup of lucky every day. I feel that I rely on coffee. Fortunately, it's lucky. Otherwise, Starbucks is famous every day.

@Neill: Coffee is like music, complex enough to be pursued all your life, or simple enough to be just a song on your phone. So why chase after it? Is it a cup of caffeine or a cup of mood?

@ Alcoholic White: Well said, China can't only have Starbucks, it's true, we still have COSTA and Pacific Ocean. Lucky this brand name is really ugly.

@eling: After drinking three glasses, uninstall the app, there will be no download login

@ Good things come good things come: This coffee really... really doesn't suit my taste. tastes terrible

@ Yu: I think we should pay attention to the taste: I drank it last time: It's really not good at all

@ZHK : I haven't had coffee in Ruixing, only sugar water with insufficient temperature. If you really want to make Chinese coffee, you should make coffee first. Don't be like the national football team. It looks like you are playing football. In fact...

@ Fake friend: What I like is the strong aroma of coffee, not a cup of petty coffee, SO, lucky cost-effective coffee is more in line with my standards

@ People's hearts are half-hidden: Those who understand business will continue to operate for a long time. As for the quality of coffee, let a professional team control it.

@ Flowers Fall Acacia: Lucky tastes good. I don't know what those people mean when they say they don't taste good. Did they grow up drinking fine coffee?

Store expansion fast, really calm down, as Qian Zhiya said, a good polishing of their own quality is a pragmatic move. In addition to Ruixing Coffee, in the new retail trend downward, Internet coffee brands have emerged to compete for trillions of Chinese coffee market scale, Internet coffee hot war started!