The difference between Australian Coffee and Chinese Coffee _ what are the characteristics of the best coffee brands in Australia

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Over the past 20 years, the coffee industry has developed rapidly all over the world. I have had the privilege of experiencing the development of the Australian coffee industry in the past six years. Now that I have some experience, let's take a look at the coffee industry in China. There are some simple ideas. I come from Shanghai and now live in Sydney. To some extent, these two cities can be used as a microcosm of the coffee industry in Australia and China, so the following descriptions are represented by these two major cities. from the development of the coffee market in these two cities, let's take a look at the differences in the development of coffee industry between Australia and China.

The popularity of coffee

Judging from the results of previous world barista competitions and the performance of the Australian local market, Australian coffee can be said to be second to none in the world. Although the connection between Australia and other continents is restricted and affected by geographical restrictions due to the remoteness of the geographical location, this geographical distance does not affect the development of the coffee industry in Australia at all. Especially in Sydney and Melbourne, there are not a small number of customers who consume 2 to 3 cups of coffee a day, which shows that coffee has an irreplaceable position in people's daily life. In China, for example, in Shanghai, although the history of people drinking coffee here can be traced back to the 1930s, coffee in people's minds is still a high-end drink, not a daily drink. Even today, it can be found that the vast majority of coffee shops, whether coffee chains or independent coffee shops, define the style of the coffee shop as more advanced, in other words, it is not suitable for ordinary people to drink every day. The low popularity of coffee in China is one of the main reasons that limit the development of coffee industry.

Coffee supply of raw beans

In Australia, there are many mature suppliers of raw coffee beans on the Sydney side, through which they can buy coffee beans with reasonable prices and good quality all over the world, and the whole supply and marketing chain is quite complete. In China, although there are a certain number of coffee suppliers, the quality of coffee is difficult to compare with Sydney in terms of letter-price ratio. For example, a boutique coffee shop in Shanghai, owned by a Q   Grader coffee tasting expert, can only guarantee customers more than 80 points of raw coffee beans. In Sydney, Reformatory   Caffeine Lab, where I work, often drinks ultra-high-quality coffee around 90 points. Therefore, it can be said that the development of the domestic coffee market is far from the standard of fine coffee.

Roasting and brewing methods of coffee

In recent years, with the introduction of various paper filter coffee brewing methods, Brew   Bar can be found in most famous coffee shops. Now these paper filter coffee brewing methods have gradually become the main way to taste boutique coffee. And some businesses still use paper filter to make coffee, similar to traditional Japanese coffee shops. Due to inertia, most Chinese used to taste more overroasted coffee, which is very different from the Australian coffee market. Medium-and deep-roasted coffee causes a great loss of aroma and ingredients, and the shelf life of coffee is shorter. Although the method of roasting light coffee beans is becoming more and more popular in China, due to the lack of real high-quality coffee raw beans, the performance of espresso is not outstanding in the Chinese market. on the contrary, the light roasting of coffee which is suitable for paper filtration has good results.

The quality of milk

It has to be said that Australia has a very good milk source and a good natural environment, so that Australian dairy farmers can supply a large amount of high-quality fresh milk to the market, which ensures the delicious taste of coffee drinks in the coffee market. In China, because the quality of milk in the local market can not be guaranteed to be perfectly combined with espresso, most coffee shops have to use imported milk to ensure the quality of coffee drinks, which to some extent increases the operating cost of the coffee shop and increases the difficulty of operation.

Coffee shop menu

In Australia, although coffee is still made mainly by Italian concentration, we are used to calling it "Australian coffee" because it has made great progress compared with the original theory in Australia. In domestic coffee shops, most of the coffee menus are based on American menus, so we often see Americano on it.

In addition, a considerable number of coffee shops in Sydney offer a wide variety of meals, some of which are even comparable to large restaurants. In China, at present, most Chinese people's understanding of coffee shops is still based on selling only coffee and western-style simple meals, and the varieties on the menu are basically sandwiches, spaghetti, salads and a few desserts. In addition, most of the sources of food raw materials can not guarantee the quality, and the food is not attractive enough. In some boutique coffee shops, dessert is better than coffee, if it is used to attract guests. It is really worthy of the title of "boutique coffee".

All in all, from the point of view of the Shanghai market, coffee has gradually become popular, and more people are willing to learn how to appreciate the real boutique. I believe that in the near future, boutique coffee will be no longer strange to the Chinese.

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