How about Hou Gu Coffee? how about Hou Gu Instant Black Coffee? drink Hou Gu Coffee Walnut protein Powder

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Yunnan, China has 1.8 million mu of coffee growing land, and coffee production accounts for more than 95% of China's total. In Dehong Prefecture, Yunnan Province, more than 300,000 people get rich by growing coffee, and the booming coffee industry has a lot to do with Hougu Coffee Company.

Xiong Xiangren, the head of Hougu Coffee, China's largest coffee enterprise, takes root in the frontier, inherits his father's career, has been bound with coffee since childhood, and has worked silently for more than 30 years, from coffee cultivation, coffee raw material trade, to coffee processing. Xiong Xiangren has been bound to coffee all his life. After setbacks, the independent research and development of coffee processing equipment, especially the coffee freeze-drying production line successfully developed in 2014, broke the 100-year technological monopoly in Europe, and coffee processing technology entered the world's advanced level. Hougu coffee has been well received in the European market, and demand exceeds supply, ending the meagre gross profit of Chinese coffee only from the export of raw beans.

After 2016, the sales of cereal coffee products reached 5.1 billion yuan, with imports and exports of 400 million US dollars. It is believed that in the near future, Chinese coffee will have a place in the world coffee futures market and gain more say.

The successful research and development of ● post-cereal coffee walnut protein powder will produce many powerful factors for the industry:

1. Guide the healthy development of domestic coffee enterprises

Under the background of insufficient technical strength and brand awareness, domestic coffee enterprises are in urgent need of market entry point, and the concept of substitute will provide more development direction for enterprises and promote the development of domestic coffee enterprises.

2. Promote the market development and technological innovation of fat-planting powder.

Fat powder is widely used in beverages, convenience foods, chocolate and many other products. As far as the fat powder used in instant coffee is concerned, it consumes about 2 million tons every year, and there is a lot of room for market development. In addition, the problem of hydrogenated vegetable oil containing trans fatty acids in plant fat powder has always been criticized, and the emergence of healthy substitutes for plant fat powder will have a far-reaching impact on the whole plant fat powder market. This is also in line with World Health Organization (WHO) 's proposal to completely "eliminate" trans fatty acids within five years, and future development is expected.

3. Promote the diversified development of walnut market.

Walnut industry is mainly based on the sales of agricultural products. In recent years, walnut milk beverages and baking products have also promoted the development of walnut industry. The substitute of plant fat powder will become a new opportunity for walnut industry to solve the inventory of agricultural products and optimize the development of walnut deep processing enterprises.

Recently, Nestl é and Starbucks formed a global coffee alliance, the combination of instant and retail will intensify the corporate unicorn model. At this time, the domestic brand Luckin Coffee also announced the official opening on May 8. it is unknown how far coffee can go in the Internet scene, and the road to the rise of domestic coffee companies has been reborn.

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