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How about Hougu Coffee? does Hougu Coffee taste good? Hougu Coffee has suddenly entered the national market.

Published: 2024-11-03 Author: World Gafei
Last Updated: 2024/11/03, Professional coffee knowledge exchange more coffee bean information please follow coffee workshop (Wechat official account cafe_style) recently, Hougu Coffee announced in Kunming: in 2017, it will recruit 1500 sales elites across the country, and set up sales companies in major cities across the country to cooperate with local channels to formally enter the national coffee consumption market.

Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)

Recently, Hougu Coffee announced in Kunming that it will recruit 1500 sales elites across the country in 2017 and set up sales companies in major cities across the country to cooperate with local channels to formally enter the national coffee consumption market.

● China Coffee Industry ushered in Spring

Coffee consumption is the most common consumption in the world. Coffee can well participate in the world economic cycle and is one of the carriers of global barrier-free communication. With the development of China's economy and the further improvement of people's living standards, the coffee industry, as the first of the three major beverages in the world, will usher in an opportunity for rapid development. At present, China's coffee consumption is growing at an annual rate of more than 20%, which is more than 10 times that of the world coffee consumption.

Coffee cultivation in China is mainly concentrated in Yunnan. Yunnan small grain caffeine is of good quality and has long been well-known at home and abroad. At present, the planting area and output of coffee in Yunnan account for more than 95% of the national coffee planting area and output, which has increased more than six times compared with that of eight years ago. With the rapid development of coffee trade in recent years, domestic coffee consumption places are springing up like bamboo shoots after a spring rain.

According to the prediction of relevant people in the industry, from 2018 to 2020, China's coffee consumption will enter the "blowout era", and the development of China's coffee industry will usher in the spring.

The sudden rise of Coffee in the Valley after ●

As a key national leading enterprise in agricultural industrialization, Hougu Coffee is rising rapidly in the development. In 2008, Hougu Coffee broke through the production technology of instant coffee monopolized by foreign countries, built China's first 3000-ton instant coffee production line with independent intellectual property rights, and announced that it would reduce the supply of raw materials to international coffee giants. open the way to build "Hougu" independent brand, China finally has a real national coffee brand. Due to the short supply of products, Hougu Coffee invested in the construction of 10000 tons and 20000 tons of instant coffee production lines in 2009 and 2015 respectively, becoming the largest local instant coffee powder manufacturer in China, and realizing fully intelligent production of instant coffee. In the second half of 2017, the 33000-ton production line will be fully completed and put into production. At that time, Mangshi Hougu Coffee Industrial Park is expected to become the world's largest instant coffee production base.

Hougu Coffee has been rated as "China Intelligent Manufacturing pilot demonstration Project" and "China's leading enterprise for the integration and development of primary, secondary and tertiary industries" by relevant ministries such as the Ministry of Industry and Information Technology and the Ministry of Agriculture. After years of development, Hougu Coffee has built nearly 300000 mu of coffee planting base, driving nearly 300000 farmers in border minority areas to develop and become rich together. In 2016, Hougu Coffee achieved sales revenue of 5.078 billion yuan, making it a "little giant" in China's coffee industry.

● Post Valley Coffee enters the National Market

As the first local coffee brand in China, Hougu Coffee is a rare coffee industry chain enterprise in the world, but the enterprise deficiency is still obvious: at present, Hougu Coffee has been awarded the well-known trademark in China, but there is still a bottleneck in the domestic market. Mr. Xiong Xiangren, founder of Hougu Coffee, said: "Hougu Coffee is not growing fast enough. We must try our best to bring the coffee grown and produced by the Chinese people to everyone as quickly as possible. So that every Chinese can drink good coffee of Chinese national brands!" .

In recent years, China's economic growth has slowed down and the pressure on social employment has increased. however, as a real sunrise industry, the coffee industry has developed against the trend and attracted the favor of a large number of investors and people of insight. In order to enhance the competitiveness of the brand and the driving force of sustainable development, Hougu Coffee will recruit troops throughout the country and provide a broad platform to work together with social elites who intend to enter the coffee industry to realize their dreams. Let "Hougu Coffee" rapidly grow into an international well-known coffee brand, and make due contributions to revitalizing the economic development of the Chinese nation.

In order to realize this dream as soon as possible, Hougu Coffee officially announced that after 2017, Gu Coffee will set up a number of coffee sales companies across the country, and "expand the army" to recruit 1500 sales managers, together with the original 1500, is expected to exceed 3000 this year. According to the person in charge of Hougu Coffee Human Resources Department, for this recruitment, the basic salary of doctor will be more than 10000 yuan, the basic salary of master will be more than 6000 yuan, the basic salary of undergraduate will be more than 4500 yuan, and the basic salary of specialty will be more than 3500 yuan. The age requirement is 25-45 years old, working experience is preferred.

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