Luckin Coffee + X? "Little Blue Cup" join hands with Feng Tang to create the most literary and artistic coffee shop.

Professional coffee knowledge exchange More coffee bean information Please pay attention to coffee workshop (Weixin Official Accounts cafe_style)

On October 30,2018, Ruixing Coffee, a domestic cutting-edge coffee brand officially opened on May 8 this year, opened a "lift" theme coffee shop in Beijing together with "literary middle-aged" Feng Tang. This is another theme coffee shop planned by Ruixing Coffee in China after the Forbidden City theme coffee shop and sweat exchange factory fitness theme shop opened in the last two months.

As of October 15, Ruixing Coffee has expanded to 21 cities in China and opened more than 1400 stores. Since its establishment, the speed of city acquisition and the universality of scene theme expansion have refreshed the industry's understanding of "Little Blue Cup" again.

The opening of the "lift" theme coffee shop, located in Beijing Financial Street Hengao Center Block C, business area of 200 square meters, Ruixing team and Feng Tang spent more than 3 months planning and decoration, the whole coffee shop is full of strong Feng Tang style literary atmosphere.

Feng Tang has a lot of labels, medical doctor, former obstetrician and gynecologist, former consulting company partner, former medical company executive, former investment company executive, poet, writer rich, collector, as well as senior online celebrity, flirtation master... he has a very high recognition, popularity and appeal in the domestic cultural circle and business circle.

The so-called "lift", Feng Tang explained as: lift, is the beginning, is interest, is an accident. A little bit of this nonsense in life. And this cafe, as the saying goes, will "lift" to the end.

The word "lift" on the wall was inscribed by Feng Tang himself.

In order to make this 200 square meters "more Feng Tang", he moved his poetry collection, books, calligraphy, photos into the room, full of unrestrained and exclusive cultural atmosphere.

In addition, in the coffee shop bookshelf also set up "poetry corner"-"I am more than Feng Tang will lift". If the consumers who enter the store also like three-line love poems, they can leave their works, and Ruixing Coffee will be regularly assembled into books.

At the same time, Ruixing Coffee also specially launched Feng Tang customized "no three" cup set for this coffee shop, one cup and one poem, launched nationwide.

When you walk into this coffee shop, you become an out-and-out "very Feng Tang" literary and artistic element.

Lucky's play method is a typical coffee and cultural creation, pop culture combined mix and match. Since then, Ruixing has thrown out a "new brain hole" in the coffee world, labeling the stores with distinct crowd culture labels, attracting a large number of fans + coffee lovers chasing Feng Tang-style yuppie style, achieving cross-border win-win results.

To some extent, Ruixing Coffee once again announces to the industry and a new generation of users with new ideas: Although I am very young, I am willing to break the inherent routines and rules of the industry and continue to follow my own innovation model.

At the same time, this "lift" theme store jointly created by Ruixing and Feng Tang once again expands Ruixing's "infinite scene" imagination space in stimulating the spiritual and cultural relationship between coffee and people.

In the era of mobile Internet, people are divided into "groups", the power of the community is beyond doubt, and the space of the community is unlimited. It can even be imagined that the future lucky, may be lucky on this "big tree", endless branches, win over different labels of people, grow and spread the most rich and personalized coffee culture labels and space.

Lucky Coffee +X... Where will Lucky Coffee's next stop be?

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