Luckin Coffee set a sales record for double 11 and sold 18.2 million cups of coffee in 7 days!

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Sell 18.2 million cups in 7 days! A new record has been set in the global coffee industry.

Luckin Coffee, the second largest new chain coffee brand in China, announced today that the 7-day "double 11 first luckin Carnival" sold 18.2 million cups of drinks, setting a record for the coffee industry at home and abroad.

Luckin Coffee launched the "double 11 first luckin Carnival" with a discount of "one get two free". Users can get two beverage coupons at the same price if they buy one coffee coupon through the recharge of their coffee wallet, and each customer can buy up to five. That is, buy one get two free, buy five get ten. Users can complete the whole purchase process through Luckin Coffee mobile phone APP or WeChat Mini Programs. Beverage coupons will be automatically stored in coffee wallets and can be consumed in all stores in Luckin Coffee's country. Beverage coupons can be used after purchase, valid for three years.

Guo Jinyi, co-founder and senior vice president of Luckin Coffee, said: "We have set a new record for selling 18.2 million cups in 7 days, equivalent to 30 cups per second. Coffee as a health drink has a huge market potential in China. When the two major industry problems of high coffee price and inconvenience to buy coffee are solved, users' willingness to spend will break out. Luckin Coffee will live up to the trust of tens of millions of users, continue to improve product quality, constantly optimize user experience, and meet users' demand for professional coffee in their work and life. "

Luckin Coffee was founded by Qian Zhiya, former COO of Shenzhou excellent car Group, and is headquartered in Xiamen. Luckin Coffee is positioned as a new retail professional coffee operator, selecting the best Arabica seasonal beans in the world, the top automatic coffee machine in Switzerland, fresh roasting and fresh grinding to ensure that every cup of coffee is in the best taste period. be a good cup of coffee that users can afford and can drink. In January 2018, Luckin Coffee launched a trial operation. As of October 23, it has been stationed in 21 cities such as Beijing, Shanghai, Guangzhou, Wuhan, Dalian and so on, with a total of more than 1400 stores. Not long ago, Luckin Coffee successively opened a Beijing Imperial Palace theme store, a Feng Tang theme store, and a worker's sweat exchange factory store. He also moved into a Sinopec gas station and cooperated with easyJet to set up stores across the country. On July 11, Luckin Coffee announced that he had received US $200 million in round A financing, valuing the company at US $1 billion, making it the fastest-growing unicorn in China.

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