Luckin Coffee announces upgrade of coffee beans luckin coffee Master Coffee ushered in a major upgrade

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Luckin coffee Master Coffee ushered in a major upgrade stores across the country will adopt newly upgraded coffee beans

On November 22nd, luckin coffee (Luckin Coffee) announced that stores across the country will adopt newly upgraded coffee beans one after another. This is a major upgrade of luckin coffee Master Coffee since its trial launch in January this year, and is expected to be completed on November 28th.

It used to be fashionable for us to drink coffee, but now it's everyday. In 2017, the number of cafes in China exceeded 100000, and the annual growth rate of the coffee consumption market was as high as 16%, far higher than the world average. Throughout the history of domestic coffee, the coffee industry has ushered in the third coffee wave, from understanding coffee to industrial coffee to today's boutique coffee. Consumers are increasingly demanding the taste of coffee, and the industrial coffee beans in order to stabilize the supply in the past can no longer meet them.

Luckin Coffee has always selected the best Arabica seasonal beans from Ethiopia, Brazil, Guatemala, Colombia and other four major producing areas in the world, and they are professionally prepared by the WBC World Barista Champion team. Members of its winning team include 2014 WBC champion Hideki Izaki, 2003 WBC Italian champion Andre Latuwada and 2017 WBC Chinese champion Pan Zhimin.

Guo Jinyi, co-founder and senior vice president of luckin coffee, said that through 10 months of user information collection and taste feedback, and through the professional deployment of the WBC world baristas champion team, the upgraded luckin coffee beans are the first choice for Ethiopian sun Sidamo raw beans in the season, and the coffee is more mellow and fragrant after deep roasting. In the future, the company will continue to increase investment in product research and development, constantly optimize product quality and improve customer satisfaction.

Ethiopia can be said to be the birthplace of coffee, and the word "coffee" comes from the small town of Ethiopia-"Kefa". Sidamo is one of the two best boutique coffee producing areas in Ethiopia, with an annual output of about 225000 bags / 60kg, with smaller beans than Longberry and gray in the green. The taste of sunny Sidamo is close to the fragrance of flowers, with a complete natural mellow taste and smooth taste and viscosity.

Public data show that as of October 23, luckin coffee has been stationed in 21 cities such as Beijing, Shanghai, Guangzhou, Wuhan and Dalian, with a total of more than 1400 stores, making it the second largest chain coffee brand in China.

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