Foreign analysis report: coffee will be eliminated in 2025, the rise of artificial intelligence may eliminate coffee
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RBC Capital Markets believes that as robots replace tiring jobs, there is no need to rely on coffee, and drinks containing marijuana will become the ultimate substitute for coffee in the future.
Recently, RBC released its Imagination 2025 report, which predicts the impact of workplace automation and artificial intelligence. Unexpectedly, the report brings out a surprising message, that is, apart from predicting that human intelligence cannot be avoided in all industries, it is also predicted that coffee may be out of date by 2025.
Why does artificial intelligence affect the coffee industry? The report explained that when more grunt work in the manufacturing industry is replaced by artificial intelligence, it means that fewer people need caffeine because of boring work. When "caffeine-related work" is greatly reduced, it will affect the coffee industry and even formally phase out coffee.
The report also points out that the transfer of jobs to jobs that require creativity means that other beverage markets will be boomed, such as the popular "marijuana drink", which may sell well and further erode the caffeine market. The report predicts that reduction tools, including CBD (non-psychoactive compounds found in cannabis), will become more popular than coffee.
"In fact, we could foresee a scenario where CBD and other relaxing agents become MORE popular than caffeine/stimulants as consumers continue to feel the stress/anxiety of technology-related stimuli (work, social media, etc)."
Finally, the report warns that if artificial intelligence can one day help humans choose what to do and eat, then artificial intelligence will kill not just coffee, but human free will.
The rise of automation will affect Americans earning $2 trillion a year by 2025, when jobs such as warehouse managers and restaurant waiters will be massively replaced by robots, RBC Capital Markets said in its Imagine 2025 report released on Monday.
While robots replace a large number of jobs, the report argues that a less obvious consequence may also occur: coffee and other caffeinated beverages will be discarded.
The reason for this conclusion, the report explains, is that a large part of boring jobs in manufacturing, as well as jobs such as truck and car driving, can easily lead to human fatigue, and people involved in such work usually rely heavily on coffee to get rid of fatigue, and with the future penetration of AI, "these jobs that have something to do with caffeine will either evolve or disappear."
But that's not to say that people won't need any refreshing drinks in the future. RBC Capital Markets believes that when coffee is abandoned, people are more likely to choose alternatives that make them think more innovative, including drinks that contain cannabinol (CBD).
Cannabis diol is not only the main chemical component of medicinal plant marijuana, but also the non-addictive component of marijuana.
In the report, RBC Capital Markets wrote: CBD may become the ultimate substitute for caffeine, which can help consumers relax.
In fact, we can also imagine that CBD and other similar substances that help people relax will be more popular than caffeine as consumers continue to face technology-related stress and anxiety.
In fact, this view is not surprising, traditional beverage giants seem to have begun to realize this problem, began to gradually enter this field.
In September, Canadian media BNN Bloomberg Television quoted several sources as saying that Coca-Cola was in "serious discussions" with Canadian licensed marijuana manufacturer Aurora Cannabis to jointly develop drinks containing cannabinol. People familiar with the matter said that the negotiations between the two sides were "making rapid progress".
Coca-Cola then explained in an email to the media: "We are closely watching the growth of inactive CBD as a functional health beverage ingredient around the world." This field is developing rapidly. "
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