Free Starbucks? Starbucks Christmas marketing loophole! He was masturbated 10 million by econnoisseur!

Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)

At 11:31 this morning, a well-known earning website announced: "Starbucks new users sign up for a free drink, one cup, no mobile phones at present". In order to attract people's attention, the author specially marked "urgent" in the title. At 11:40, some netizens in the wool group also began to reveal clues and follow up.

It turns out that Starbucks, a well-known coffee chain, has launched a nationwide Christmas promotion. As long as netizens register new users in Starbucks APP, they can get an exchange voucher for a medium cup of coffee.

Because Starbucks did not adopt anti-wool measures in this marketing campaign, econnoisseur can get a 37-yuan coffee exchange voucher by using a new mobile phone number and filling in simple information.

Someone developed an automatic registration machine, and the background automatically called the coding platform for automatic exchange, and hundreds of thousands of cheap exchange coupons were obtained in a short time. The exchange coupons are dumped in bulk through WeChat moments, WeChat businesses and other channels. In moments, coffee coupons worth 25 yuan are dumped at 9.9 yuan, 8.8 yuan, or even two or three yuan.

(the code platform has customized the project number for Starbucks.)

The news increased exponentially, and netizens began to queue up in Starbucks cafes to exchange coffee, seriously affecting normal user consumption in some stores.

(coffee packed by econnoisseur)

At four or five o'clock in the afternoon, some netizens revealed that Starbucks' offline stores had begun to reject the use of electronic exchange coupons. Some people are said to have even hoarded a large number of coupons in an attempt to reap huge profits (they are betting that Starbucks will eventually admit the validity of the wool coupons, lose the bet and win the bet).

According to industry estimates, Starbucks lost more than 10 million yuan this time.

It is reported that Starbucks has urgently taken off the marketing campaign. It is conservatively estimated that in just one and a half days, if the loss is not stopped in time, Starbucks' loss may reach 10 million yuan according to the price of ordinary medium-cup coffee.

Photo source: threatening hunters

The picture shows that Starbucks has taken off the event urgently.

The personnel of the underground industry are mainly speculative, so they will have stable monitoring channels and detection risk control intensity for the marketing activities of all websites. Once the enterprise is negligent in security risk control or there is a sense of fluke, countless black ash workers will immediately flock to it. Even supercompanies like Starbucks could suffer huge losses.

Id hqssima combed through the three key points of the Starbucks Wool incident:

1. This is not a loophole marketing held by Starbucks

In the past, when e-commerce was booming, companies often did so, marking a "bug price" in advance, which could sell a large number of goods in a short period of time, in fact, in order to get a large number of new users.

But this kind of bug price marketing is based on careful organization in advance and fine operation afterwards. Even if you get a large number of users, what is the use value of econnoisseur, a user with only one mobile phone number? What's more, these mobile phone numbers are still the resources in the coding platform, one dime is used once, and there is no marketing value or operational value at all.

From this point of view, this marketing is not Starbucks' loophole marketing.

What is the coding platform? That is, someone has tens of thousands or hundreds of thousands of mobile phone numbers, and put these numbers on a platform. Econnoisseur can receive text messages from registered websites at a price of how much each time. Generally, the fee for each use is between 10 cents and 2 or 3 yuan.

2. Econnoisseur benefited from this incident, Starbucks and users lost both.

Some industry insiders pointed out that this incident was launched yesterday and the loophole was publicly revealed this morning. During this day, someone has exchanged a large number of coffee coupons through the coding platform and registration script.

Once you use these tools, you can exchange thousands of coupons in an hour or two. if ordinary users register by hand, it is fast to sign up for an account in a few minutes, and ordinary users can't beat econnoisseur in terms of efficiency.

Moreover, econnoisseur's division of labor organization, resource transfer, and strategy arrangement are all very professional, and ordinary users are no match at all. Had it not been for econnoisseur's efforts to "hold users in order to make Starbucks," ordinary users would not even have been able to get a ticket. One is to earn money professionally, and the other is to take advantage of part-time jobs, both of which are not at the same level at all.

In this incident, only econnoisseur, Starbucks and users lost.

3. Traditional enterprises are facing a great threat from econnoisseur.

As a giant in the traditional industry, Starbucks was slow to respond in this incident, and its understanding of econnoisseur was completely blank. I'm afraid they didn't take econnoisseur into account at all when designing the marketing campaign.

Not only Starbucks, but also many traditional giants behave very idiotic when it comes to IT wool, hacker attacks and other issues, which may be the price that must be paid for the transformation of giants.

Source: id hqssima

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