Pacific Coffee Test Water "self-baking", Beijing International Trade launched the first self-baking flagship store LUXE

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Pacific Coffee launched its first self-baking flagship store LUXE in Beijing International Trade on December 24, with products including boutique coffee, regular coffee, tea, food, cake and so on.

At present, China's boutique coffee market is not broad enough, and it still needs a long run-in in the flow of customers. In November, Pacific Coffee launched its first boutique coffee shop, the Brew Bar,LUXE brand, which may have some overlap in its customer base. In the view of Lai Yang, executive vice president of the Beijing Association of Business Economics, Pacific Coffee is actually exploring in the direction of a new coffee comprehensive experience store. For different sub-brands under the same brand, there will be some overlap among the customer groups, which will be affected. However, for most of the parts that do not cross, it is the expanded new customer base.

With the gradual stratification of consumption levels, consumers have a new demand for coffee raw materials, roasting degree, roasting methods and so on. Lai Yang believes that at present, high-end business demand and general demand are gradually opening up, and different customer groups have different brand characteristics. At the same time, consumers actually have certain compound needs, and Pacific Coffee is precisely the demand for subdividing passenger flow.

In the view of Zhu Danpeng, a Chinese food industry analyst, the launch of boutique coffee shops is more in line with the new generation of coffee consumers who pursue personalization and high quality, and now the existing coffee shops have become more popular. for example, regional coffee shops with a relatively strong business environment are saturated, while consumers who really need medium-and high-quality space cannot be satisfied.

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