Small 7 becomes big 7! 7-ELEVEN convenience store is going to sell boutique coffee in summer.

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Recently, Uni-President's 7-ELEVEN released a new store model "Big7", the first boutique coffee brand "! +?" CAFE RESERVE ", supermerchants create" candy house ", and join the" blog to come "book selection compound area, which is the first physical bookstore to combine with 7-ELEVEN, plus beauty makeup" K  Seren "and bread" baking concept ". It integrates coffee, reading, candy, makeup, baking and supercommerce into a single market, which not only has the most kinds of compound products in the industry, but also has a business area of 130 square meters. It is also the largest 7-ELEVEN store in Taiwan. One of the highlights is the new boutique coffee brand! +? The "CAFE RESERVE" incredible Cafe was unveiled with a price increase of RMB130 (NT $). This time, Uni-President abandoned CITY CAFE to promote a new and upgraded boutique coffee brand, combined with makeup, baking, candy and sweets, etc., in order to break consumers' impression of Xiao 7.

Small 7 becomes big 7! The Uni-President Super complex Store is getting bigger and bigger.

It can be observed that the Xiao 7 compound store is getting bigger and bigger, from the simple 1 / 1 compound store of beauty makeup + supermarket, fitness + supermarket, and baking + supermarket, to the Kaohsiung Cannes store, which opened last month. The fitness + baking + roast chicken 3-in-1 compound store opened with the specification of 125 ping, which was already known as the largest store in Taiwan at that time, while Boyuan store, which opened yesterday, broke the record, not only with a business area of 130 ping. Once more, coffee + bookstore + baking + makeup + candy 5 in 1, plus a total of 6 business formats are presented at the same time.

The focus is on the upgrading of coffee, abandoning CITY CAFE, which sells more than 320 million cups a year, and choosing to launch a new boutique coffee in this store. +? CAFE RESERVE "incredible coffee shop, beyond the expectation of the outside world." Xiao 7 stressed that the brand offers more boutique coffee items with more professional coffee equipment, and the price band has also been raised to 60 RMB130 (NT $), as well as "Rose Coffee" known as champagne in the coffee industry, with a cup of 220 yuan (NT $, about 50 yuan), challenging the grade and price of professional coffee shops.

The new store "Big7" published this time is a new business model based on the life proposal, and puts forward the new concept of "fifth consumption space" through the diversified and compound business model. The goal is to become the most convenient and accessible "fifth consumption space" for consumers outside the home, office, coffee shop and online world. 7-ELEVEN said that turning passivity into initiative and putting good neighbors into consumers' daily lives with the proposal of multiple and compound lives is a new look of supercommerce in the future.

7-ELEVEN said, this "! +?" CAFE RESERVE Cafe, located on Siyuan Street in Taipei, took more than a year to build. The exclamation mark + question mark in the brand is mainly intended to convey "a cup of coffee that surprises you and cannot be described in words." at present, there are about 22 kinds of coffee offered in the restaurant, which are divided into "espresso, boutique hand-made, flavor introduction, and other drinks". The price is between NT $60 and NT $130. "! +? CAFE RESERVE "boutique coffee, by the professional coffee team personally go to foreign well-known producing areas and estates to select characteristic boutique coffee beans, select the season's most distinctive, award-winning, high-score boutique coffee beans for limited sale, and irregular selection, replacement, so that the coffee experience is incredible all the time.

There are up to six options for high-quality hand-brewed coffee, including the exclusive introduction of African Ethiopian "Dingtu" and "Brihra", "Fire Phoenix Sapphire" with whisky flavor in the coffee, and "Rose Summer Coffee", which is known as champagne in the coffee world. It retains coffee pectin through special black honey treatment technology, showing multi-layered aromas of flowers and green apples, with a market price of nearly 300 NT dollars (NT $). Special price 220 yuan (NT $), limited to 200 cups.

In addition to the careful selection of coffee beans, it also costs nearly 2 million yuan to purchase coffee equipment and import Italy's top boutique brand "Modbar authentic Coffee Master handmaker" to simulate the brewing mode of coffee masters, so that each boutique coffee bean fully shows its unique flavor characteristics. Grinding method is the key to retain the flavor of coffee beans, especially the introduction of "the world's best grinder" title of "German Mahlkoning bean grinder", can evenly grind and extract coffee beans. There is also "Ripples Photo pull Machine" using coffee extract inkjet, the photo is printed on demand, and the opening time is limited to 5 days (before December 30). If you buy a boutique latte, you will give away the photo pull to make your own coffee.

The independent brand Let's Cafe coffee flagship store opens, and the whole family has a layout for a long time.

In addition, the whole family, another of the two superbusiness giants in Taiwan, launched the compound store layout as early as 2015. Through the alliance of different industries, it has successively opened 4 Dashu Pharmaceutical Bureau and 6 Tianhe fresh goods stores. In March this year, it launched a Korean fried chicken compound store with the Korean fried chicken brand bb.q CHICKEN, and this month it opened a new independent brand Let'. S Cafe Coffee flagship store tries to compete with professional coffee brands to get a piece of the boutique coffee market.

Let's Caf é flagship stores specifically aim at the needs of urban consumers for coffee taste and light food space; in coffee taste, in addition to the introduction of single-taste beans, hand-designed "coffee master" professional machine, you can drink master hand-flushing taste; iced coffee is also exclusively introduced into UCC's global patent "foam coffee machine".

Among the family convenience stores opened in Chinese mainland, Guke Coffee plans to fly alone next year. After opening an independent coffee shop in Shanghai, it will continue to open up regional markets such as Beijing and Guangzhou, pointing directly at the increasingly fierce competition in the domestic coffee consumption market.

As 7-ELEVEN, which also has a convenience store in Chinese mainland, it would be nonsense to say that it has no plans to get a piece of the pie. However, I believe that the Unification Group will have its own plan for exactly when and in what way to join the war.

Photo source: unified supermarket, the whole family