Yunnan fine coffee beans varieties Yunnan fine coffee what to drink? How much is a pack

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China is a country with a history of tea culture for thousands of years, and tea is also a drink highly respected by domestic consumers. under the background of tea culture, the development of hot foreign coffee in China is very slow. With the change of consumer awareness, the domestic coffee market has made great progress in the past decade, with a growth rate of about 15%, which is 5-6 times the global average. Although the growth rate of the domestic coffee industry is strong, the output of domestic enterprises is relatively weak. At present, the domestic coffee market is mainly occupied by foreign enterprises, and instant coffee is mainly concentrated in Nestl é, Maxwell and other enterprises. now ground coffee is firmly occupied by Starbucks, the overlord of retail terminal stores, and the former giant Shangdao Coffee has long been lost.

● Yunnan Province is not only one of the producers of high-quality coffee beans in the world, but also one of the raw materials of international coffee giants. Domestic coffee mainly produces coffee raw materials. When it comes to the supply of raw materials, we have to mention Hougu Coffee, the leading coffee company in China. In the early days, Hougu Coffee mainly supplied coffee beans and coffee powder to Nestle, Maxwell and other enterprises. in recent years, it has also made great efforts to develop the coffee market, with the largest instant coffee production line in China and the offline layout of coffee shops, in an attempt to carve up the cake in China's coffee market. Lishen Coffee, as the earliest enterprise to produce instant coffee in China, has entered the fast lane of development with the rise of Hainan regional economy. Due to the squeeze of foreign brands, the output value has been in a tepid situation.

The deep processing of domestic coffee started relatively late, the competitiveness of enterprises is insufficient, and the road of brand is full of thorns. There is no advantage in head-to-head confrontation with coffee giants, and domestic enterprises are changing this pattern through scientific research and technology. At the beginning of the year, Hougu Coffee held a press conference in Kunming to announce that it has successfully developed a new health product to replace fat powder-freeze-dried walnut protein powder, and claimed that this product can be well integrated with instant coffee powder, and can also replace plant fat powder as a widely used food ingredient. Hougu Coffee's move aims to break through the development barrier of domestic coffee enterprises and find a new entry point for product marketing by breaking through technical barriers.

The successful research and development of ● post-cereal coffee walnut protein powder will produce many powerful factors for the industry:

1. Yunnan boutique coffee guides the healthy development of domestic coffee enterprises.

Under the background of insufficient technical strength and brand awareness, domestic coffee enterprises are in urgent need of market entry point, and the concept of substitute will provide more development direction for enterprises and promote the development of domestic coffee enterprises.

2. Yunnan boutique coffee promotes the market development and technological innovation of fat powder.

Fat powder is widely used in beverages, convenience foods, chocolate and many other products. As far as the fat powder used in instant coffee is concerned, it consumes about 2 million tons every year, and there is a lot of room for market development. In addition, the problem of hydrogenated vegetable oil containing trans fatty acids in plant fat powder has always been criticized, and the emergence of healthy substitutes for plant fat powder will have a far-reaching impact on the whole plant fat powder market. This is also in line with World Health Organization (WHO) 's proposal to completely "eliminate" trans fatty acids within five years, and future development is expected.

3. Yunnan boutique coffee promotes the diversified development of walnut market.

Walnut industry is mainly based on the sales of agricultural products. In recent years, walnut milk beverages and baking products have also promoted the development of walnut industry. The substitute of plant fat powder will become a new opportunity for walnut industry to solve the inventory of agricultural products and optimize the development of walnut deep processing enterprises.

Recently, Nestl é and Starbucks formed a global coffee alliance, the combination of instant and retail will intensify the corporate unicorn model. At this time, the domestic brand Luckin Coffee also announced the official opening on May 8. it is unknown how far coffee can go in the Internet scene, and the road to the rise of domestic coffee companies has been reborn.

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