Coffee shop start-up shop, the key to success of coffee shop

The factor of how to open a successful cafe, a successful cafe.

Wen / Coffee note

A successful cafe, we usually measure the size of the profit, whether to make money, followed by brand awareness, professionalism, service and so on. Most coffee shop owners have some dream of opening their own cafes (such as personalized operation, setting competitive core products, or targeting high-end customers,), but do each cafe make money? This problem is unknown. (of course, apart from those rich and rich businessmen who set up shops to assist their main business.)

Coffee, which comes from the western industry, belongs to the western-style catering industry. The nature of culture itself is very different. Although it doesn't start early in today's China, the speed of spread and the number of consumers are increasing evenly every year. Personally, the reason is very simple, people like this magical "thing". It is also a symbol of the improvement of people's quality of life.

"the biggest key to the success of a cafe lies in the port of the cafe."

Today's products are very different from the past, and the era of "the smell of wine is not afraid of deep alleys" has quietly gone. What I want to say is that in order to find the right location of the cafe, "I am not afraid that others will know, but I am afraid that others will not know". Need to land to seize the most advantageous and dominant position in this area. Compared with other similar industries, it saves too much publicity on the terrain, even without publicity. On the contrary, shops that make ten phone calls, burn half a box of gasoline and are difficult to navigate by GPRS must be careful and carefully considered.

Entrepreneurs need to first understand the development and rise of regional trends, and then find ports, the criteria are very simple (such as: U, M, V, B, A "location.) It is best to see your cafe in all directions, up and down, up and down, so that others can see you at first glance.

"the relationship between shop rents and success."

In the industry, it is said that it is no more than 100 yuan per square meter.

For example: medium-sized coffee shop area: 600 square meters

Rent: 100 yuan per square meter

Monthly rent: 60,000

Average daily rent: 2000 yuan

If the price of coffee is 30 yuan per cup, then 66 cups of coffee should be sold every day to keep the rent.

According to the reasonable layout of the 600 square meter coffee shop, excluding the space occupied by the production department, the table space in the remaining business area is estimated to be about 30, that is to say, the whole house needs to be full twice, if calculated according to 30 yuan per unit, to basically keep the rent. There are also personnel costs, water and electricity costs, taxes, raw materials, consumables, and so on.

So you need to think carefully in the early stage and don't be impulsive. There are many cafes that seem to be doing brisk business, but busy entrepreneurs can only hand over their hard turnover to the landlord, but they have little left.

"other factors for the success of cafes."

1. The orientation of the cafe route-- determining the consumer population.

2. Build the cultural brand of coffee shop-- enhance the popularity.

3. Core competitiveness products-- product characteristics and competition in the same industry

4. decoration style, hue-- the feeling of entering the store

5. Technology, skills and mentality of employees-- professionalism of product quality and combat effectiveness

6. Environment, hardware facilities-consumption comfort

7. Long-term cooperative suppliers-- stable sources of materials and equipment

8. A good shopkeeper has as many generals as there are soldiers.

9. Music, lighting, accessories, video, pictures and text-mood, atmosphere