Fatal six o'clock! People who dream of opening a coffee shop should pay attention to these reasons for their failure.

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The coffee shop is difficult to operate, the cost of opening a shop is high, and it is afraid that there will be no guests. The editor helps the bosses sort out the common causes of failure in the operation of the coffee shop, the entrepreneurial process of not knowing how to open the shop, and how to do the coffee shop marketing. Take a look!

Rush to open a store without doing market research

You may be in a hurry to sign a contract with the landlord and take over a sheltered store because you are afraid of being rented out by others, or you may be in a hurry to open a coffee shop and start running a coffee shop in a chaotic situation because of contractual pressure and other factors.

This situation is a big taboo of business failure: failure to do a good job in advance homework.

In fact, to open any store, you need to do market and industry research in advance, especially coffee shops, including coffee-related expertise, raw material sources, necessary laws and regulations for operation, cash flow and other tedious elements that need to be understood in advance in order to reduce the probability of failure.

A common failure of a coffee shop is to think too simply before opening a shop: isn't it just making coffee? It should be better than opening a restaurant to make a meal order.

Misestimate the equipment budget

The core of the coffee shop is commercial coffee equipment, even hand-brewed coffee also needs to buy a lot of utensils, not to mention that it is impossible to brew every cup slowly, but still need equipment that can make coffee more quickly and in large quantities. However, before opening a store, many people often hold a big vision and spend a lot of money on professional and expensive equipment.

It is recommended that you first evaluate the product menu, store space and total budget to be sold, and there are hundreds of kinds of coffee equipment. You also need to do your homework and choose carefully. Don't be heavily in debt before opening a shop and face unnecessary risks.

Do not have the operating figures

Calculate operating figures such as revenue and costs on a daily and weekly basis, and understand the calculation of all the products, inventory and labor costs you are selling. At the beginning of opening a store, you may misestimate the manpower and arrange too many or too few staff. when you know the operating figures, you can slowly adjust to find the best balance.

Maintain inconsistency in product quality

If you want your coffee shop to keep doing business, pay attention to the quality of the coffee served every day, and don't let your guests get different coffee in terms of taste and capacity, which will make your shop lose repeat customers.

Poor management of customer relations

Common reasons are: not listening to customers, improving bad areas, poor service attitude of employees, not observing your customers.

The most important thing to open a shop is to have a source of customers, always observe what your guests like and when they often come. And so on, and keep these small details in mind, make some adjustments at the right time, and customers will notice what changes you have made, improve your satisfaction with the store, and become a loyal customer. Training regular customers is the most valuable mode of opening a shop.

Too lazy to innovate and lack the motivation to learn and operate

Zhang, chairman of the well-known chain Steamed Rice with Red-Cooked Pork brand, once said that to open a store should have the courage to innovate and keep pace with the times.

Let yourself maintain the state of absorbing new knowledge, don't be afraid to change, actively try new tools and equipment, so that you won't be eliminated by the times!

The process of opening a store and starting a business

How to open a shop in the end? The following is the entrepreneurial mentality of Hana, a well-known coffee shop chain, which you can refer to before opening a shop:

(photo source: money101)

How to do coffee shop marketing

As far as the coffee shop is concerned, it can be divided into three selling points: quick and convenient takeout; delicious afternoon tea, such as the popular online beauty clocking in coffee shop; and providing a suitable working environment.

Providing a suitable working environment means that coffee shops provide free WIFI and sockets for customers to use. Many coffee shops now use this position, but do you know? Offering free WIFI can also be used as a coffee shop marketing tool to help you collect customer data, marketing campaigns, and so on.

The operation of the coffee shop is challenging, but as long as we make good preparation in advance and maintain good customer relations, I wish every entrepreneurial owner and joining shopkeeper can run their own shop well.