Lian Coffee returned to profit after completing 206 million yuan of B3 round financing.

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Author: Hu Boya Source: Yiou. com

The new retail coffee brand Lian Coffee announced the completion of 206 million yuan B3 round of financing, this round of financing by Lian Coffee founder Wang Jiang and Zhang Xiaogao, Qiming Venture Capital, Gao Rong Capital joint investment. It is worth noting that Qiming Venture Capital and Gao Rong Capital are also the main investors in Series B+ financing of Liancoffee.

At the beginning of this year, Lian Coffee optimized its stores as a whole. Since March, it has entered an intensive launch period for new products and launched a new membership program.

As a new retail representative brand of coffee, even coffee has recently launched a lot of new actions, around this brand news also endless.

On January 10, Lian Coffee R & D Center opened in Gumei Road, Shanghai. At that time, Lian Coffee said that there were all new products in internal testing and more bold ideas and ideas.

As early as the end of last year, Lian Coffee's first offline image store in Wangjing SOHO in Beijing had opened, when they announced that they would open more than 50 offline image stores in Beijing, Shenzhen and Hangzhou this year and a flagship store in Shanghai Xintiandi. According to Lian Coffee, R & D center stores are more significant than image stores. They can be regarded as the integration of an image store + R & D center. They will organize loyal users to carry out offline salon activities.

On the afternoon of January 15, there was media exposure that the quality of coffee capital chain tension shrank. Billion Europe at that time to verify this, even coffee reply said: is unfounded false news.

In March of this year, there was news that even coffee shops were closed in large areas. Before this, there were more than 400 coffee workshops in major cities such as Beijing, Guangzhou and Shenzhen, and more than 60 coffee workshops in Beijing. At that time, there were only 48 stores in Beijing, 15 of which were closed, 5 closed and 2 not yet open. For the problem of single quantity decline at that time, even coffee to 100 million Europe said, before and after the Spring Festival there is a single quantity decline is normal, itself is the off-season, and they chose the off-season for rapid price increase and adjustment, March began the peak season, it will enter the intensive product release and brand activity rhythm again.

In fact, as early as the end of 2017, even coffee has achieved more than 100 coffee shops profit. In that year, even coffee successively launched bulletproof coffee, pink coconut water and other explosive drinks, becoming a black horse on the domestic coffee track.

According to Yiou, after the strategic adjustment at the beginning of the year, Lian Coffee has fully returned to profitability in April and will launch a new round of expansion plan. At the same time, Lian Coffee has tested its new model "Pocket Coffee" in some parts of Beijing in early April.

Note: Wen/Hu Boya, Source: Billion European Network.

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