A barista who doesn't want to be a boss is not a good waiter! Five precautions for start-up baristas

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It has been a hundred years since the Chinese people came into contact with coffee, and there has never been a period in which the coffee industry has developed as rapidly as in recent years. The new retail coffee favored by capital is growing savagely, activating the "pool of spring water" of coffee, and more and more independent cafes are planting flags everywhere. According to the statistics of Central Finance and Economics at the end of last year, the number of cafes in China has exceeded 140000. With the continuous expansion and sinking of coffee consumption culture, "opening a coffee shop" has become a prominent school.

Unlike the new retail coffee, which is enclosed with capital horse racing, after a few years of sweeping the sand, the newly opened independent cafe has realized its dream and made a profit in the catering industry compared with the previous literary and art youth and capitalists. Many new baristas have been upgraded to become bosses' templates. In today's coffee dream, there are investments, transformations and dreams come true.

Do you want to open a cafe, too? In addition to making good coffee, the decoration of the cafe, the quality of service and the overall atmosphere are the key to determining that a coffee shop is not enough to attract guests. Besides, there are actually a lot of little things that you don't know.

Today, the editor will sort out some lessons from the coffee shop owner-- five things you must know to open a coffee shop.

1. The change of management mentality: from barista to cafe owner.

In the past, when I wanted to open a coffee shop, because of the technical blockade and the closure of the circle, it was usually the layman who hired a large number of experts; now, with the development of the coffee industry, the brewing technology of coffee has become transparent and easy to popularize. Many owners of coffee shops are leading artists to start their own business, or even experienced baristas themselves. Because of the ceiling of career promotion for baristas, opening a cafe has become a transformation for baristas, a way to start a business, and an extension of the coffee dream.

Whether it's a traditional cafe, a new online celebrity coffee shop, or a multi-form compound coffee space, baristas have gone from a paid bar clerk to a caf é owner who has a strategy and strategy. I have a store of my dreams.

"the most precious thing is the dream. If you don't have a dream, you are no different from others. However, having a dream may not be understood by others at first, but if you stick to it, it will make you go to places you can't imagine. "

Non-professional management background, baristas will face different problems than in the past, the most important thing is "management". From whether or not to use the system when opening a store, how to find the right person, how to retain talent, to how to operate effective marketing advertising, from product cost, sales pricing, human resources, understanding customer needs to internal personnel communication, and even the legal issues at the practical level, we should try to learn from scratch. After making all the preparations before opening the shop, we have to face the psychological preparation and contingency of "loss". Trial operation will be a good pre-practice! From the customer's reaction to the product, calculate the cost and revenue, and pay attention to the problems in the operation and then correct them, in preparation for the official opening.

Take your eyes off the bar, since you choose to be a boss, you must have the posture of a boss, but don't think about guarding the one-acre area of the bar as before.

two。 Sole proprietorship? Joint venture? No matter how good the relationship with your partner is, the responsibility should be confirmed in advance.

On the way to your dreams, maybe you decide to do it on your own, maybe you are lucky to meet like-minded friends and decide to create a sky that belongs to you. Sole proprietorship is relatively simple, success or failure is all up to you. For those of you who decide to partner, although it is realistic to talk about the distinction of responsibilities at the beginning of your dream, it is necessary.

When deciding on a joint venture with the partner shareholders, it is important to decide on the division and scope of responsibilities. As the saying goes, "get even with brothers". If you want a partnership to last for a long time, you must formulate clear rules of the game in advance, including the proportion of shares, the distribution of profits, and the burden of each person in the event of a loss. If you follow the rules, you will not worry about the dilemma of whether anyone is responsible or not, and avoid unnecessary disputes when problems occur.

Barista owners naturally have the advantage of "technology funding", but you should also consider how much more experience you have accumulated over the years to contribute to the production of the store when you need to be busy with the trivialities of the store.

3. In addition to management, you also have to be an omnipotent little doctor.

Coffee shops in the past may have attracted customers as long as they knew how to make good coffee. But now the convenient and fast Internet has changed the situation that the smell of wine is not afraid of the depth of the alley. Today's coffee shop owners must "understand everything", from operation, marketing, to management, from the process of infield to the supply of takeout.

Give me a simple example. From scratch, a store must first go through graphic design, hydroelectricity, construction and decoration before it can be completed. As a shopkeeper, you have to do everything from the embryonic form of the store to the last second of the supervisor, as if you can feel more at ease when your beloved child is washed by the nurse and wrapped in a towel and delivered to you. The middle design and water and electricity configuration are like a mother's manual, which you have to read to make sure that the baby is healthy.

So, to be a coffee shopkeeper, you have to know a little bit about everything and try everything yourself. But there are so many situations flying from the sky that you never know what will happen next. Every new cafe is like a bag of beans you have never drunk. You can only keep trying, summing up, and adjusting to get satisfactory results. The worst result, of course, is that you have worked hard to find the best brewing parameters of coffee beans, but the bag of beans has bottomed out before you can sell a cup. So, you have to be prepared for all the possibilities, because attitude is in every small detail.

4. To open a coffee shop, the most important thing is to "taste good".

Despite the popularity of online celebrity stores in recent years, people's concept of consumption has shifted from "taste" to "vision": no matter whether it is good or not, it is always the easiest to get a reputation. But don't forget, the most important thing in the cafe is the drink. Bad coffee, no matter how beautifully decorated the cafe is, it can't be operated for a long time. Social marketing is always a double-edged sword, not only can use "Internet celebrity" to help you hit the brand as quickly as possible, but also can quickly use "word-of-mouth" to tarnish your reputation. Delicious, including the taste of good, as well as "good drink". If you drink well, you must start from the raw materials and choose high-quality raw materials. It must be the insistence of the coffee shop owner.

Independent cafes are different from chain coffee shops, although they lack the support of enterprises in resources, small shops have higher flexibility and speed of change, whether it is the purchase choice of raw materials or the way to change menus are relatively flexible and controllable. With the gradual improvement of food safety awareness and consumption level, healthy and delicious coffee is one of the necessary elements for success. You'd better be careful not to use some of the tricks you learned in your old club.

5. Back to the original mind: why do you want to open a coffee shop?

Your attitude will determine your style.

Why do you want to open a coffee shop? What kind of cafe do you want to open? These basic questions are not only the original intention of opening a cafe, but also the idea that you must constantly remind yourself and keep in mind in the process of starting a business. Because of your attitude, the decoration, atmosphere and staff style of the whole cafe will be determined.

One of Michelin 3-star 's selection criteria: "zero defect service and extremely elegant dining environment". But now what cafes need more is the concept of "dignity service". Now the coffee industry is no longer a combination of catering and service industry, but more important is the concept and value of cafes. Coffee shop owners are advised not to be "consumer first" as they did in the past, and not to change their business strategy easily for the so-called "market trend". Coffee shops can have their own attitude and the right to choose customers. the coffee you work hard to open and the coffee you make should be sold to every customer who agrees with you.

There is really no need to set up a kitchen because some guests need food, and some guests need an ashtray if they need to smoke. While you cater to certain types of customers and make changes, you are bound to reject other customers. No cafe can meet the needs of all guests 100% at the same time. When making changes to attract and retain certain types of guests, think more about "what will be the gains and losses if I become like this?" . Under the premise of not going out of business, it is enough to open the cafe you want to open, make the coffee you want to make, and sell it to the customers you want to sell.

So back to the beginning, your attitude will determine what the cafe looks like. When you think about your values, it's easier to make decisions.

It's not that hard to open a cafe, just like any business, as long as you know your values and establish your attitude, these bits and pieces will surely lead you to your destination.

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