"Power Tour" randomly enters the coffee cup! Starbucks earns 2.3 billion dollars in free advertising.

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The American fantasy drama Game of Thrones (Game of Thrones), produced by HBO, has been broadcast for the last season. Although the plot of each of these episodes clings to the hearts of viewers, in the fourth episode of the eighth season, "the Last Stark" (The Last of the Starks), which aired on the 5th, sharp-eyed fans found that when "Dragon Mother" Daenerys attended the dinner party, there was a suspected Starbucks Cup "traversing" on the table, causing an uproar among fans. Netizens teased that the fantasy series seemed to have turned into a traversing drama. In this regard, HBO not only admitted the mistake, but also did not forget the humorous response that "the dragon mother ordered herbal tea (Herbal tea)."

Game of Thrones is based on the famous fantasy writer George R R Martin's Song of Ice and Fire (A Song of Ice and Fire). The story is set in a medieval continent called "Westeros", where the seasonal rule is "summer lasts for decades and winter lasts a lifetime". The plot mainly describes the power struggle among families for the "Iron Throne".

The budget for the early episode of the blockbuster fantasy series is about $6 million (40 million yuan), while the six episodes of the final season cost about $15 million (10100 yuan) each, making it one of the most expensive shows in history, according to the data. Now it is "ruined" by a mere two dollars of coffee.

According to comprehensive foreign media reports, the latest episode of Game of Thrones continues to create a topic in the United States, but netizens are not talking about the plot, but the Starbucks in front of the "Mother of Dragons" Daenerys (Daenerys Targaryen). Some netizens joked that "if you really don't cheat, Winterfell (the power center of one of the families in the play) also has Starbucks," while other netizens post speculated that the Starbucks Cup of "Dragon Mother" is probably full of titles: "Storm born Daenerys, Handal, queen of Loyna and ancestors, ruler and guardian of the Seven Kingdoms, Khaleesi of Dacaohai, unburned, queen of Meereen, slave liberator. "Mother of the Dragon", the barista must have got a sore hand.

Some netizens directly put Starbucks stores and element P into the play:

The Starbucks LOGO will be reinvented and crazily implanted:

Even designed a Starbucks-style badge for each family in the show:

As for the unexpected appearance of the Starbucks Cup, Hauke Richter, the artistic director of the TV series, was interviewed by the gossip magazine TMZ earlier to clarify that the cup of coffee was not actually from Starbucks, but from a coffee shop near Northern Ireland where it was filmed. One of the producers, Bernie Caulfield, apologized to fans on New York Radio WNYC on the 6th, saying that the props and decorators were actually very dedicated and devoted "1, 000 per cent". She also joked that "Westeros was the first place to have Starbucks, which is a little-known fact."

HBO, which broadcasts the show, joked on the official Twitter of Game of Thrones that "KuaiBao in Winterfell: the latte in this episode was a mistake, and Danielis ordered herbal tea." HBO later confirmed that the cup was actually a mistake, not an ad with ulterior motives, which has now been deleted.

Starbucks, which was unexpectedly named, also hitched a ride, tweeting: "to be honest, I'm surprised Dragon Mother didn't order 'Dragon Drink'." (Dragon Drink is a Starbucks drink made from dragon fruit, mango, coconut milk, etc., basically equivalent to dragon fruit coconut milkshake).

People in the advertising industry estimate that the free advertising effect Starbucks has received over the past few days is worth about $2.3 billion.

Stacy Jones, chief executive of marketing firm Hollywood Branded, estimates that the free advertising effect of the incident on Starbucks is worth about $2.3 billion. Jones cited data from Critical Mention, a public relations subscription service, which counted that Starbucks and Game of Thrones were mentioned a total of 10627 times on the Internet, television and radio shows around the world after the footage was discovered.

"this is an once-in-a-lifetime opportunity for Starbucks," Jones said. " "but in fact, this is just the tip of the iceberg, because the statistics do not include word of mouth and the number of times mentioned on social media (Starbucks and Thrones)."

According to Talkwalker, a social media analysis and monitoring platform, Starbucks and Game of Thrones were mentioned more than 193000 times in 48 hours.

Starbucks has become the only brand directly implanted in the series since eight seasons of Power Games, and it has not paid any advertising fees, which can be said to be "lying down and earning".

Picture source network

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