Coffee shop management must see! Six reasons for the failure of opening a coffee shop! Please avoid it!

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In recent years, the coffee atmosphere in China is getting hotter and hotter. Many people who like coffee want to open a coffee shop, but they are afraid that it is difficult to operate a coffee shop, the cost of opening a coffee shop is high, and they are afraid that there will be no guests.

Today, the editor helped the owners sort out the common causes of failure in coffee shop management, the entrepreneurial process of not knowing how to open a shop, and how to do coffee shop marketing. Take a look!

Common reasons for the failure of coffee shops

Rush to open a store without doing market research

You may be in a hurry to sign a contract with the landlord and take over a sheltered store because you see a good location and are afraid of being rented away by others, or you may join a chain with contractual pressure and other factors that cause you to open in a hurry and start running a coffee shop in a chaotic situation.

This situation is a big taboo of business failure: failure to do a good job in advance homework.

In fact, to open any store, you need to do market and industry research in advance, especially coffee shops, including coffee-related expertise, raw material sources, necessary laws and regulations for operation, cash flow and other tedious elements that need to be understood in advance in order to reduce the probability of failure.

The most common failure of a coffee shop is to think too simply before opening a coffee shop: isn't it just making coffee? It should be easier than frying steak in a restaurant.

Misestimate the equipment budget

The core of the coffee shop is commercial coffee equipment, even hand-brewed coffee also needs to buy a lot of utensils, not to mention that it is impossible to brew every cup slowly, but still need equipment that can make coffee more quickly and in large quantities. However, before opening a store, many people often hold high expectations and spend a lot of money on professional and expensive equipment.

It is recommended that you first evaluate the product menu, store space and total budget to be sold, and there are hundreds of kinds of coffee equipment. You also need to do your homework and choose carefully. Don't be heavily in debt before opening a shop and face unnecessary risks.

Do not have the operating figures

Calculate operating figures such as revenue and costs on a daily and weekly basis, and understand the calculation of all the products, inventory and labor costs you are selling. At the beginning of opening a store, you may misestimate the manpower and arrange too many or too few staff. when you know the operating figures, you can slowly adjust to find the best balance.

Maintain inconsistency in product quality

At present, the level of production in the coffee industry is uneven. McDonald's, KFC, Starbucks and other successful catering enterprises have what they have in common in standardized operation and management. Even if there is only one coffee shop, it is necessary to set a unified standard for the type and amount of raw materials and production steps needed for each product. In order for everyone to produce the same product according to the standard, the standardization of product production can reduce the impact of baristas' technical level on product quality.

If you want your coffee shop to keep doing business, pay attention to the quality of the coffee served every day, and don't let your guests get different coffee in terms of taste and capacity, which will make your shop lose repeat customers.

Poor management of customer relations

Common reasons are: not listening to customers, improving bad areas, poor service attitude of employees, not observing your customers.

The most important thing to open a shop is to have a source of customers, always observe what your guests like and when they often come. And so on, and keep these small details in mind, make some adjustments at the right time, and customers will notice what changes you have made, improve your satisfaction with the store, and become a loyal customer. The cost of developing a new guest is several times that of retaining a regular customer! Training regular customers is the most valuable mode of opening a shop.

Too lazy to innovate and lack the motivation to learn and operate

To open a shop, we should have the courage to innovate and keep pace with the times. Many coffee shop owners really open their shops on the basis of pure enthusiasm, and often after operating for a period of time without a significant increase in turnover, they will become lazy and casual, and the menu will not be updated for a long time. The main focus is always three things: "latte, American style, and cappuccino." New appliances and new equipment are reluctant to try, old items are reluctant to be removed, and the service process has never been improved. Otherwise, it will sell whatever is popular, blindly copy it, and never make its own characteristic service.

Let yourself maintain the state of absorbing new knowledge, don't be afraid to change, actively try new tools and equipment, so that you won't be eliminated by the times!

The process of opening a store and starting a business

How to open a shop in the end? Here are some tips for starting a coffee shop, which you might as well take a look at before you open a shop:

* preparation before opening a store: "technology" in the service industry secondly, "interaction" first!

* the choice of store form: what the theme is, it will attract what kind of customers.

* menu design and pricing: the cost / price of meals is no more than 30%; beverages are between 10% and 12%, which can guarantee to make money in principle.

* storefront analysis and selection: it is best to find a first-hand landlord and the lease is recommended to be signed for two years.

* Store design and construction: only the odd number of customers can create performance, the number of seats should not be too small; daily turnover calculation: (rent + water and electricity + cost) * 3Compact 30 (days).

* selection of equipment and tableware: it is recommended to use yellow lights to open a shop, which will make the food look delicious, decorate some lovely items and create topics.

How to do coffee shop marketing

In the case of coffee shops, it can be roughly divided into three selling points: take-out is quick and convenient; drinks and meals should be delicious and good-looking, such as the popular online celebrity coffee shop; provide a suitable working environment.

Providing a suitable working environment means that coffee shops offer free WIFI and sockets for customers to use, and there are now many independent coffee shops in this position. Take-out coffee in China has been booming in the past two years. If there is a surplus in productivity and there is room for improvement in turnover, you might as well try to join takeout merchants such as Meituan and ele.me. If you can sell an extra cup of coffee, it is a cup.

Last

Coffee shops have a low threshold but high operational challenges, but as long as they are prepared in advance and maintain good customer relations, as long as they can survive, coffee shop owners will not starve to death. Finally, I wish every startup owner and franchisee can run their own coffee shop well.

END