Nescafe coffee out of the new fruit extract coffee is good to drink_Nescafe coffee what recommendations?
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)
Recently, Nestle Coffee has announced a number of cross-border products of "fruit plus coffee"-fruit extract coffee, which is also the first innovative fruit coffee product launched by Nestle Coffee. Different from the traditional instant coffee products, the fruit extract coffee launched this time not only has a more fashionable outer packaging, but also includes three innovative flavors. in the way of drinking, fruit extract coffee also breaks the traditional way of brewing hot water. Ice sweet green apple flavor coffee can be directly mixed with ice water or sparkling water. Nestle official said that this winter Nestle coffee will also launch other flavors combined with Chinese characteristics.
"Fruit extract Coffee is an innovative coffee product independently developed by Nestl é in China, designed for young consumers, and the next step will promote the launch of this product on the global market." GE Wen, senior vice president of coffee business in Nestl é Greater China, said that China is a potential market for coffee consumption. In order to cope with the rapid development of the Chinese market, brands must constantly change and innovate in order to win more consumer preferences. The latest survey of shoppers shows that taste is the most important driving force for consumers to choose coffee products on e-commerce platforms. According to e-commerce sales data in 2018, annual sales of multi-flavor coffee products are growing rapidly, with an increase of nearly 70%, while young Chinese consumers are most fond of trying fresh and unique flavors.
Nestl é's global earnings report for 2018 shows that growth mainly comes from innovation in baby nutrition, coffee and cooking, as well as e-commerce. The coffee business is also playing an increasingly important role in growth. "at present, Nestl é's coffee business in China is growing very fast, with double-digit growth in 2018 as a whole and high double-digit growth in some categories, which is driven by continuous innovation and better consumer interaction." Gwen said.
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What are the risks of a famous Japanese chain cat coffee shop that killed 50 cats in three and a half years and was boycotted by their peers to open a cat coffee?
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style) three and a half years 50 cats died! Japanese well-known cat coffee MOCHA cat distemper operators boycotted cat lovers to visit Tokyo recently. A cat garden coffee shop in Tokyo pointed out on Facebook page that MO, a well-known chain cat coffee shop in Japan, had killed 50 cats in three and a half years due to cat plague.
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It is said that Ruixing will launch the self-service coffee machine project "Rui Lucky Buy". There was no official comment.
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style) according to the self-media burning financial report, recently, Luckin Coffee is planning a self-service coffee machine project, called instant purchase. In the future, the self-service coffee machine will appear in office lobbies, enterprises, schools and other public places. Users can automatically lock the distance on APP
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