It is said that Ruixing will launch the self-service coffee machine project "Rui Lucky Buy". There was no official comment.
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)
Recently, Luckin Coffee is planning a self-service coffee machine project called "Ruiji Buy", according to the self-media Burning Caijing. In the future, "ready-to-buy" self-service coffee machines will appear in office lobbies, enterprises, schools and other public places. Users can automatically lock the nearest coffee machine on APP, place an order and get the pick-up code. The coffee machine can scan the code to pick up the cup and make it in 30 seconds.
According to informed sources, Ruijia Buy is the next core strategic layout of Luckin Coffee, is currently doing equipment cost analysis, it is expected that a point test will be carried out in the near future.
According to the China Trademark website, the trademark application for "Ruiji purchase" was submitted in May this year. The applicant is Luckin Coffee's operating company, Beijing Ruiji Coffee Technology Co., Ltd., in which Luckin Coffee founder Qian Zhiya owns 83 percent, as well as trademarks such as "Luckin Coffee" and "LUCKIN COFFEE". Earlier, Luckin Coffee announced that he would add another 2500 new stores by the end of 2019. Data show that by the end of March 2019, Luckin Coffee had built 2370 stores in more than 20 cities across the country, including Beijing, Shanghai, Guangzhou and Shenzhen. In addition, Qian Zhiya, founder and CEO of Ruixing, said at Luckin Coffee Global Partnership Conference on May 29th that Luckin Coffee would build 10, 000 stores by the end of 2021.
Self-service coffee machine is not new, as early as around 2015 began a wave of entrepreneurship. The machine is usually placed in office buildings, convenience stores, food and beverage stores, etc. Users can scan the code, coin and other self-help to complete the production of a cup of coffee. At present, there are many self-service coffee machine players on the market, including small coffee, lai cup coffee, coffee drinking and so on.
In response, Luckin Coffee responded to the media by saying that he would not comment for the time being.
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Ruixing launched the self-service coffee machine "Ruijia Buy"? Luckin Coffee is going to do something big again!
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style) according to the report of self-media burning Finance on June 14, recently, Luckin Coffee is planning a self-service coffee machine project, called Ruiji Buy. In the future, the self-service coffee machine will appear in office lobbies, enterprises, schools and other public places. Users can use their own on APP.
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