Analysis on the Prospect of Coffee Industry in China

Analysis of the prospects of China's coffee industry:

With the rapid development of China's economy, coffee consumption in Chinese cities is gradually associated with modern life, leading to a rapid increase in coffee consumption and forming a huge potential consumption market.

According to the forecast of the authoritative department of ★, the consumption of coffee in China will reach 120000 tons in 2012, and the retail sales will reach tens of billions of RMB. The attractiveness of its consumer market makes many foreign enterprises eager to enter China. The head of ICO Operations said: China's market has great potential, so China will become an important coffee consumption market in the world.

★ according to market data, the coffee industry is growing at a rate of 25%, and coffee is becoming a bright spot of urban civilization and economic growth. The consumption of second-and third-tier cities is increasing, and the market share is also increasing, which will become the core driving market of China in the next 20 years.

★ Chinese consumers are beginning to understand the brand, style and purity of coffee, and know how to enjoy coffee. In a sense, this is a kind of cultural consumption.

What is the current situation of the domestic coffee industry?

According to the analysis of ① 's Chinese coffee market, the Chinese coffee market as a whole is developing rapidly, which indirectly and directly benefits from the following aspects:

1: with the sustained high growth of China's economy, the improvement of people's living standards and the increasing diversity and improvement of the taste of life, China has the economic possibility of coffee consumption.

2: the influence of globalization has led to the internationalization of consumption habits, and the number of people drinking specialty coffee is expanding.

3: large coffee chains have entered China, domestic coffee shops are also on the rise, coffee shops have been developed in most cities in China, so that the number of people consuming coffee is increasing and the region is expanding.

The Market opportunity of ② Coffee in China

In 2008, China's GDP was 30.067 trillion yuan, an increase of 9.0% over the previous year. As far as the region is concerned, according to the press conference on "Beijing's Economic Development achievements", Beijing has achieved basic modernization two years ahead of schedule, and its per capita GDP (regional gross domestic product) exceeded 10000 US dollars in 2009.