Is it easy to open a coffee shop? Eight gory truths that the coffee shop manager must not know

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"I'm not at home, I'm in the cafe; I'm not in the cafe, I'm on my way to the cafe." This is Balzac's famous saying, and it is also a passage that many coffee lovers like to talk about. Like the editor, many people have a romantic affection for the cafe. The cafe imagined by the editor is that rainy afternoon, leaning lazily against the window, comfortably looking at the passers-by on the road, drinking a perfect cup of coffee.

But imagination is imagination after all. In reality, opening a coffee shop is not so beautiful. If you open a coffee shop, you can still lean lazily against the window. Then the editor doesn't know whether to congratulate you or worry about you.

Today, let the editor tell you some experience of opening a coffee shop and tell you the gory truth that eight cafes must know.

1. Money, and it's a long-term investment.

Of course, business capital is the most important. Opening a small and medium-sized coffee shop costs at least 200000 to 300000 yuan, which is spent on rent, labor, light oil and wax, equipment and goods, and so on.

Another thing to know is that the coffee industry is becoming more and more competitive, and it is difficult to get an immediate return at the beginning of the business. You'd better be prepared to lose money or gain for at least half a year.

two。 You have to do everything yourself.

Many young people who dream of opening cafes think they can just hire someone to take care of them, but they are not. Having money is not a big deal. To the operation direction of the cafe, the distribution of food materials, the menu, the preparation of materials, facing customers and suppliers, even when the gas is gone, you need to supervise and manage it personally.

3. Give up idealization

You may be very good at making coffee, or you may want to make a special dessert cake, but the reality is that customers are willing to "buy" your set, or wait! You know, rent, labor and so on will not wait for you.

Take an extreme example: if customers like wonton noodles, you have to serve wonton noodles, and you may scream, "how to match wonton noodles and coffee!", but the reality is that if you have a problem making ends meet, you won't even think about "the matching of wonton noodles and coffee", as long as the performance proves feasible, you can't mess with the data.

4. Understand the numbers

Many artists, young artists or intellectuals are not sensitive to numbers, but opening a cafe is a business. You must understand the concept of making and losing, the analysis of income and expenditure, and the management of your sales and payments.

Numbers are tempting, especially if they satisfy you every month, and that satisfaction can be addictive. So try to fall in love with numbers!

5. Forget the praise.

At the beginning, you may get a lot of praise. The reviews on Dianping and Wechat have full marks of five stars, but why is there no one later?

Because you are confused by the praise at the beginning, they give you praise at the beginning because of the freshness, which is gone after the freshness. So what are we going to do? Is to maintain the quality and stability of food at all times, strive to pursue progress, and develop new flavors.

6. Don't keep a high profile.

Yes, we all know that you know a lot about coffee and know a lot about coffee, but you don't have to act like only you know coffee best.

Your goal is to get customers to spend. Instead of throwing coffee jargon in front of them, try to lead them to understand your coffee.

7. Retain talent

The cafe is about service, and your employees are at the forefront of facing customers, so keep the good staff.

The cost of training a new employee is higher than you think. It is not manual depletion of those simple and clear cost figures, but the word-of-mouth problem caused by the decline in service quality and product quality, these intangible costs are the most deadly.

8. Barista-Barista

Barista's task is not just to make a cup of coffee, Barista also has the important task of getting along with customers. A good cafe operator or Barista needs to know how to communicate with customers mentally. In other words, a qualified Barista must be a good salesperson, because we all live by sales.

END