It may be that simple to run a coffee shop.

The coffee industry has entered the Chinese market for some time. With the good development in recent years, the coffee industry has a very good development prospect. Now, whether it is to do their own coffee shop, or join the brand coffee, positioning is very important.

Inexpensive coffee shop

To be a cheap coffee shop, it is recommended that you first choose a place with a large flow of people. If conditions permit, give priority to shops with complementary and co-prosperous customers, such as florists and grocery stores dominated by women between the ages of 18 and 30, which can be conveniently located, and the overall style of the store is relatively easy to shape; on the contrary, industries with a messy and noisy appearance, such as motorcycles, roadside food stalls, lampblack and exhaust fumes, are set up in the coffee shop next door, no matter how hard they try to create an elegant environment independently.

In addition to the above basic considerations, different forms of coffee shops have different requirements in site selection. Cafes that compete with high turnaround rates and parity, office areas with large crowds, metropolises and commercial areas have a higher survival rate along the main road.

Magazine Flower Cafe

If you choose to be a magazine coffee shop, you can choose the periphery of the business district with lower rent. Hundreds of magazines and books are provided free of charge in the magazine coffee shop, which is the main tourist charm. This type of coffee shop can not rely on a high return rate, but a higher passenger unit price. Because of its large demand space, it is best to provide a convenient parking environment around. The periphery of the business circle with lower rent is a priority consideration. This type of coffee shop has a small area, campus type, or open community business area. It can be included in the scope of selection.

Community coffee shop

The first type of coffee shop that is most likely to shape the overall situation of coffee is the garden coffee shop. Although this type of coffee shop is supported by the flow of people, if it can be well-known with distinct style and characteristics, it can also attract purposeful visits in static alleys and still be full of people.

Community cafes in Jingxiang should pay attention to neighborhood relations. But this type of cafe has to work in the community landscape, an elegant and beautiful community garden, a unique signboard, which can not only bring customers a symbol of taste, but also increase the willingness to attract customers. In addition, the alley-type coffee shop had better give priority to the edge, bright lighting, green windowsill, can add points for the small shop, it is worth noting that people should especially do a good job of neighbors. As most of the alleys are homes, if the opening time is too late, or the customers are noisy and messy, it will lead to the dissatisfaction of the neighbors.

If you consider the rent, the operator can also consider opening it on the second floor. In addition to giving priority to the space that can increase the appearance, the staircase also needs to be specially designed. Soft and bright lights, floor tiles and walls of plain material can help customers to visit. If you are more considerate, set up a beverage list at the entrance of the stairs, it is best to show the entity with photos, which can better dispel the hesitation of customers.

Coffee shop in scenic area

The coffee shop in the scenic spot had better be within an hour's drive from the neighboring city. In the past, everyone did not know how to make use of innate leisure resources. what is provided in the scenic area is the same food and beverage content, and the appearance of the store has not been carefully designed, but with the increase of leisure time and the improvement of people's horizons, high-quality food and beverage, it is easy to gain a foothold in the scenic area.

How to open a leisure coffee shop with a unique style and can provide a complete situation, if you can use the power of the media, it is easy to become a new tourist rest spot, but this type of coffee shop, it is best to be able to maintain within an hour's drive with the city, and there can be a combination of landscape and recreation resources nearby to become an one-day itinerary for urbanites. As the roads in the scenic area are curved and complex, creative and eye-catching road signs and shop moves are the most important guidelines, and the decoration design should take into account the matching with the overall environment and become an obvious local landmark.

These situations are more in line with the actual needs of some small-scale franchisees. I hope they can bring you some help.