What is the best coffee to learn if you want to open a coffee shop? what if you don't have experience in opening a coffee shop?

Opening your own boutique coffee shop has always been the dream of many people. However, under the attack of chain coffee shops and super coffee, it is not easy to operate successfully. According to iCHEF statistics from 2017 to 2018, the number of coffee shops increased by more than 30%. However, the overall average performance is negative, which shows that it is not easy to operate.

While the number of coffee drinking cups continues to increase, and major channels are optimistic about the current brewing coffee market and invest heavily, there are also many entrepreneurs scrambling to enter this market. On January 19, 2019, 104Manpower Bank released an analysis of 12000 entrepreneurs, pointing out that the three major red seas of entrepreneurship are "catering industry, restaurant industry and clothing industry". Among them, 19.3% of entrepreneurs will choose "hand beverage shop, coffee shop" and other catering industry to start.

Kaiyuan Food Industry Co., Ltd., a major domestic coffee supplier, observed that compared with other catering types, the barriers to entry for beverage and coffee shops are lower, and the relevant support systems and supply chains are complete. coupled with the current government's strong advocacy of cultural and creative business opportunities, youth innovation and entrepreneurship and other issues, opening a cafe with personal characteristics, taste and cultural sense has become a dream choice for young people.

It is not cool to open a shop, we must find a way to operate and survive. In the face of competitive catering in the Red Sea, Dai Shengyi put forward two ways of thinking is to be thorough and never give up. Cheng Kaiyou also clearly pointed out that to be successful, "taste, price, space quality, service" are indispensable, and commercial success is not in terms of scale, but in terms of net profit! As can be seen from the "iCHEF2018 Annual Catering White Paper", a sample survey of 5000 restaurants by iCHEF shows that the number of cafes has continued to grow rapidly from 2017 to 2018, and the number of cafes opened for more than one year has increased by 35% over the previous period, but the average annual performance in 2018 is mostly negative. Even if the number of customers and the turnover rate are not high, the overall revenue is still bitter!