What is the future of China's coffee industry? What about baristas in 2023?

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2022 passed in the blink of an eye ~ during this year, many partners saw the popularity of the coffee industry, so at the end of the year, they received a lot of questions about whether they should switch to the coffee industry. Here, the code clerk has sorted out several questions asked by many people. Let's discuss them together.

/ should I become a coffee apprentice?

There are two kinds of coffee apprentices, one is recruited by coffee shops, and the other is to pay for training courses.

In general, the former is unable to learn professional coffee knowledge, nor can they learn too much coffee skills. after all, recruiters will not pay people to come back to study. Such a position is generally a versatile position, that is, all the trivial things in the store need to be learned to deal with.

Of course, there will also be good bosses who are willing to lead their employees forward. But things will always complement each other. Only if you are humble and sincere, hard-working, hard-working and hard-working, will you get more opportunities to learn.

The latter is a good stepping stone to the coffee industry. But at present, there are many kinds of training institutions on the market, and the price gap is also very large, so if there is no recommendation, it is recommended to look for large-scale training institutions.

At the same time, no matter what course or level of training it is, it only gives you a scope of study, which does not mean that you really understand coffee. Because what the teacher said will not be the whole knowledge of coffee, so after learning, you still need to continue to improve your coffee specialty, learn more coffee knowledge and learn more coffee skills. On the other hand, technical and hands-on operations need constant practice to form muscle memory.

Do you want to do some research before entering the coffee industry?

Not necessarily. This can be chosen according to the actual situation of the individual, and not all coffee brands / companies require baristas to have a barista license. After all, the cost of taking these certificates is not low, and many certificates cannot be skipped to the next grade, with a set of 10,000 to 20,000. The cost is quite high. And it is not textual research, the salary will certainly be higher than the average barista, mainly depends on the coffee shop owner's consideration for the future.

Generally speaking, the candidates who need to have coffee-related certificates are some training institutions / coffee trading companies. These often require candidates to have the relevant coffee training teacher certificate / Q-grader certification, as well as their own professional coffee knowledge reserve and flexible use.

Should I give up my professional job and enter the coffee industry?

It is not advocated that impulse is the devil! I know that all my friends who have this idea want to join the coffee industry because they are tired of life from nine to five. Whether we change careers as baristas or coffee shops, we not only need to have professional knowledge reserve, but more importantly, we must carefully and carefully understand the coffee industry!

Although the coffee track looks hot, it is not as beautiful as it seems. Many people will feel that as long as there is enough knowledge and technology, everything can be easily captured. But if you want to develop in this industry, you must develop in a different direction!

If you really want to do a good job as a barista, you can't just focus on the skills at the bar. Barista is a career with many directions and strong playability. It can be technology, media, agriculture or technology. These development directions will not be out of reach, only whether they are willing to pay and efforts, after all, all successful people start from 0.

Coffee shops don't just have boutique coffee. The blindly optimistic view of many partners on the coffee industry is that there is a big gap in per capita coffee consumption between China and many countries with a strong coffee culture history, so there is room for increase. However, this view often ignores the eating and consumption habits of Chinese people.

The boutique coffee understood by mass consumers is actually two different concepts from the boutique coffee that has been deeply understood by consumers in the coffee circle. Coffee shops that can make money are often engaged in the business of mass consumers. For coffee shops, the use of good quality raw materials is the most basic thing, and how to attract mass consumers through products and style is the most worthy of everyone's consideration.

These not only need to know how to make coffee, but also learn marketing, store management, team management and so on. If you choose to switch to the coffee industry, you need to bear a high opportunity cost of money. if you currently have a very good and stable job, you must carefully consider it and weigh the pros and cons before making up your mind.

Photo Source: Internet