From the production list to see the cafe "Magic Bean Collection-The Wisdom of Coffee House Production Design"

No matter where in the world, cafes are beautiful, in and out of the famous city Dayi, dotted in towns and villages. It is not as noble as a teahouse, nor as noisy as a bar, nor as secular, cordial, romantic and elegant as a restaurant, with different styles and satisfying needs, everything is just right. "not in the coffee shop, on the way to the coffee shop" shows that the coffee shop has become a part of modern life. Our Pulan Coffee College has trained many coffee shop founders, and it is interesting that their idea of the "Ultimate Cafe" is just a mass of dematerialized lazy air, too lazy to open their eyes, no decorative lights, no tables, chairs and sofas, and even doesn't care much about coffee food-there seems to be no form at all, only elegant spirit. However, in reality, the "Republic" must be nurtured by the painstaking efforts of operators, and every detail needs to be paid more attention to.

Especially in our country, which pays attention to food culture, the product of the coffee shop is a great knowledge worthy of careful consideration and slow exploration. it covers all the drinks and meals that may be provided in the cafe. It needs to match the store's positioning, business characteristics, cultural connotation, decoration style, guest preferences and so on. To put it in more detail, guests of different nationalities, genders, occupations and ages will have different taste preferences, and even when the same consumer walks into different cafes, the consumption mentality will change at any time due to the influence of the environmental atmosphere. it affects the content of the order and the level of consumption. The more the cafe operator delves into it, the higher the return, and when it is properly grasped, the pleasure of opening a shop is maximized. Many female shop owners believe that watching guests enjoy coffee and delicious food in their own cafes is one of the operators' ultimate pleasures.

This book is aimed at coffee shop entrepreneurs, operators and enthusiasts of the actual production of the treasure book, coffee and other drinks and meals in one net. The book involves a large number of production details and cooking skills, brings together the wisdom of many practitioners in the industry, and depicts a detailed, complete and operational list of products from cafes, making the products of complicated cafes clear at a glance, making those drinks and meals no longer daunting, and making it easier to set up a cafe! The text of this book is not long, but it is not only extracted from hundreds of practical lessons, but also a summary of practical experience. For example, when it comes to making pizza, we specifically talk about the sugar content, which not only directly affects the taste, but also affects the method of preservation. In fact, as a small coffee shop with personality, it may not be a blessing if the pizza made is the same as pizza chains such as Pizza Hut. The production standards and processes described in this book are derived from practice, simple and practical without dogma: which aspects need to be strictly regulated and which can be brought into full play, be as clear as possible. For example, when making cappuccino hot coffee, fancy gimmicks such as whipped cream, cocoa, cinnamon, colorful rice and chocolate sauce are obviously very unprofessional. Time-consuming carvings, carvings, and grotesque cups and utensils should also be "kept away". Operators should not over-respond to such requests from guests, nor should they connive at baristas to develop the bad habit of putting the cart before the horse. In fact, good Espresso, coupled with good foam, is the most essential, otherwise, no matter how beautiful the flower shape, can not cover up the poor taste of coffee.

It is the happy mission of every cafe operator to set up a cafe that can show personality, spread culture and carry ideals. A small product list is one of the best tools to achieve the above ideal. In the author's Platinum Cafe, the elements such as green environmental protection, life motivation and giving back to the society have been integrated into the product list of the cafe, adding connotation to the food and beverage. While tasting the refreshing and pleasant special coffee "Platinum Lan Love", men and women in their first love eat "Platinum Lan confluence Pizza"; high-spirited working elites may order a cocktail specially prepared for them, "Young and promising"; there are also lovelorn girls who weep while drinking freshly squeezed pear juice. In addition, individual coffee is slightly more expensive because it comes from an organic ecological coffee garden at the manor level. We call it "loving coffee". We will take some of the profits from the sale of each cup of "loving coffee" and give it to public welfare organizations to realize what we give back to society.

Ideal.

Perhaps it is the cafe that has moved you and me, who live in the city, to describe life with more delicate, gentle and emotional strokes. This book wants to be a different humanities book, we can not help but affectionate, show the magic charm of the coffee shop product list, let the coffee shop return to the essence, so that the 500-year-old coffee shop spirit can be reborn in the ancient East. In fact, this book is done overnight in a cafe where the fragrance of coffee lingers, chanting and singing, and the sound of cups and plates, knives and forks sometimes sounded. Do you smell that different smell?