Cafes run small cafes in a different way.

Many businessmen like to do business in commercial streets, so barbecue street and ktv street have appeared. in the past two years, even shops like cafes, which provide leisure and quiet atmosphere, have sprung up in busy shopping areas such as Guilin Road and Red Flag Street. In doing so, people mainly want to avoid business "being passed by" and also hope to use the "clustering effect" to attract passenger traffic. However, this is only what most people think, and Anwar prefers to do the opposite and find another way.

I don't know when, at the intersection of Ang'ang Xi Road and Gong Nong Road, a section of the road where food and beverage is not very dense, a coffee shop called Blue finger quietly settled down. "I have investigated the Changchun coffee shop market for more than a year, and this location is the best location for thousands of people to choose." Anhua said with a smile that the cafe has only been open for more than a month, although the store is small, only 80 square meters, and it is not in any high street, "but this is the kind of place I want where customers can enjoy coffee quietly, spend their leisure time, and invite three or five friends to catch up."

Talking about why he didn't choose to open a shop in the high street, he said frankly: "there are too many cafes there, and their management is too similar, and many of them are fast-food coffee. This is not the original intention of opening their own coffee shop." Moreover, with their own strength at present, they can't compete with cafes with strong brand effect and large storefronts in downtown areas. If they don't want to 'die' quickly, they have to find another way. "

Mainly play your own baking difference card.

More than a month after opening, Blue finger Coffee entertained not only some ordinary customers, but also a lot of colleagues.

"some colleagues in the city came to taste the coffee, some gave some sincere advice, and some could not help but deal a blow, but I think every store has its own way of doing business." Anhua said that he has been to many cafes in Changchun, many of which are mainly brewed instant coffee, and some of them sell dumplings, so before opening this cafe, he decided to make pure handmade coffee. and sent his lover to Korea to study coffee roasting for a year in advance.

Anwar said that now all the coffee in the store is baked and made by himself, and this is the difference card he played. However, due to the limited passenger flow in the initial store, only a dozen kinds of coffee beans were imported, but each time the coffee beans were consumed within a week to ensure the freshness and taste of the coffee. "if it can't be used up, it will be used to practice modulation techniques, and if it's not good, throw it away."

Looking at the price list of coffee in the store, the reporter found that the price of each cup is mostly 20-40 yuan, and the most expensive is no more than 50 yuan. The price is about the same as that of the cafes around Guilin Road, so how to ensure profits under the high production cost?

In this regard, Anhua admitted that the location has greatly reduced the cost of investment, and now the store rent is tens of thousands of yuan a year, while stores of the same area will increase several times in Guilin Road. "moreover, it will be difficult to operate under the surroundings of many large, brand-strong cafes, and it should be wise to avoid the eldest brother."