CAFE CAFE STARTURES Walk into 3W Dream Cafe

The day before yesterday, in the 3W incubator space on the third floor of Zhongguancun 3W Cafe, many entrepreneurial teams worked hard here. Photo taken by our reporter Rao Qiang

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The golden position at the south entrance of Zhongguancun Entrepreneurship Street is occupied by 3W coffee.

At 10:40 in the evening, Xiao Yuanlei, who was buried in his marketing plan, closed his notebook and began to tidy up the table full of messy brochures.

"Don't leave anything behind. Are the lights off here?" The waiter's inquiry suddenly made him realize that he was the only one left on the second floor of the cafe. All the staff quietly waited for him to finish his work before closing.

Quitting his safe job in Harbin and drifting in Beijing, he resolutely rented a house near Zhongguancun and spent most of his time in cafes, large and small. But 3W Cafe always makes him feel like he belongs.

"didn't you see a cute kung fu bear today?" He asked the clerk happily.

The kung fu bear he mentioned is a door-to-door massage start-up company that comes to the store every now and then to promote, free massage for people who work overtime with sore shoulders and necks, and boys dressed as kung fu bears in plush cartoons. often sculptural motionless to play with performance art, has become a scene of 3W Cafe.

"I'm still looking for my partner, and maybe one day he'll show up opposite me with coffee." There are more than 10 million entrepreneurs as expectant as Xiao Yuanlei. They are in this magical cafe, always ready to capture the moment to light up their dreams.

A cafe born to start a business.

On the afternoon of the 12th, 3W Cafe was as hard to find as usual.

Order a cup of coffee or even a free cup of boiled water, and you can spend the whole day chatting with new programmers, designers, and other friends in various industries, sharing their ideas, even if you have a red face.

This is not all the patent of the post-80s and post-90s generation.

Born in 1968, Liu Huanqing still likes to drink coffee and hang out with people who are much younger than him. "it is only when ideas collide that there is a spark, and when an argument comes out of a tangled problem, it may come up with a new idea." His fifth venture, the 3D Pocket Museum, has just received trial orders for several samples from Christie's, a world-renowned auction house, and received an angel investment.

Walking around this three-story cafe, the smell of the Internet is coming.

At the front desk, a thick pile of business cards of the "butler" of 3W cafe and Guan Lei, head of 3W incubator, are placed in the most conspicuous position, and the WeChat account of mobile phone number is clear at a glance. Anyone can find him in a few minutes.

3W, named from the abbreviation of the World wide Web "www", opened on August 6, 2011, which coincides with the 20th anniversary of the birth of the Internet in China.

Move up the ladder. The roadshow activity area and conference room on the second floor, where the startup team presents the roadshow, or Gold investors offer free courses for entrepreneurs.

"there will always be activities, completely open sharing, and there will always be new gains." When 3W was still operating in the nooks and crannies of the cube court, Yuan Ruping, a young man in Jiangxi, often went around. When I was in a bad mood, I chatted with young people who were not familiar with each other, and the anxiety of going out alone dissipated.

Open and shared space, let young people free, 3W has gradually become the best platform for entrepreneurs to find partners. (download the third edition)

(from the first edition) "you have a lot of young people here. Do you have any suitable ones? can you recommend an architect for us?" Three days on the job? " 3W, which is soaring in popularity, continues to receive requests from Internet start-ups to find someone.

Why not start your own recruitment website? It is not only convenient for young people who are anxious to join the workforce, but also to facilitate the urgent demand for Internet talents in the entrepreneurial blowout.

Shortly after the opening of Entrepreneurship Street, 3W moved to a new location, pull hook net is also online at the same time.

Who has ever seen such a hot recruitment?

On December 13, 3W Cafe ushered in the most crowded moment since the opening of the new store.

Young people with backpacks poured in from all directions to take part in the Internet recruitment Storm week, held for the first time by Laguo.com.

The hot recruitment scene amazed the reporter.

Do not beware of competitors, all recruitment companies are next to each other, job seekers can not agree with this family, turning around is the next one.

There is only enough room for the simplest company information and business cards on the small coffee table, which can accidentally touch the knees of employees of another company.

Job seekers' childish faces are full of youthful longing, and they are not shy about salary requirements.

Cai Qinyu, a 27-year-old man, decided to join as soon as he was passing by. He held up iPad to look for entrepreneurial partners with the eye-catching slogan of "kneeling for the god of research and development", and the organizers responded with a tolerant smile to his "plug" behavior.

In the CEO area near the bar on the second floor, Rongchang e-bag washing CEO Lu Wenyong, with white shirts, blue sneakers and jujube casual pants, has been surrounded.

"the time allocated to me is only 40 minutes, and 20 or 30 people talk about how it's too late. Just communicate with each other. I don't have to repeat the story of e-bag washing dozens of times, and my friends don't have to wait for more than an hour." All the people who were supposed to come in for the interview were invited in, and the one-on-one interview turned into an efficient ad hoc presentation.

"I'll give you offer right now!" After a brief interview, Lu Wenyong extended a warm hand to Yuan Ruping, a young man from Jiangxi opposite him.

He sent his resume online on the 12th, successfully interviewed on the 13th, and officially joined ebag on the 16th. Xiao Yuan's rocket speed is almost unimaginable in the traditional industry, but it is unusual in the 3W-home pull hook offline job fair.

Efficient and fast, it meets the needs of a large number of start-ups looking for talent, and it is also the regular beat of Zhongguancun, which holds its head high to become a global innovation center.

Since its launch in July last year, three consecutive rounds of financing totaling more than $34 million have made Laguo worth more than the 3W Cafe itself. Once fell into a loss of 3W coffee salted fish turnaround.

At this point, 3W Coffee has found its own business model: cafes, recruitment platforms and incubators. Nuggets Internet for survival, 3W not only serves entrepreneurs, but also grows into a competitive cutting-edge company.

The turning point of all this began with the opening of Entrepreneurship Street last June. When the Zhongguancun management committee suggested that 3W rent the three-story storefront of 1200 square meters, one of the co-founders Bao Aile felt guilty: in the past, the small door face of 200square meters could not pay the rent, could such a large storefront survive?

However, the strong radiation gathered by the entrepreneurial service platform on Entrepreneurship Street soon showed the charm of gathering popularity. The young man who strolled here inadvertently fell in love with 3W. What can retain young people more than the taste of coffee is the extremely fast recruitment efficiency of pull hook net. All positions have a real salary level, and every resume, regardless of whether you can get an offer or not, must reply as soon as possible, so you don't have to worry about it.

Seeing the cafe becoming more and more lively, pull hook net launched an irregular on-site job fair. Have the opportunity to have a face-to-face conversation with CEO for career advice and even be appreciated, so that the recruitment of cafes on the hook net is becoming more and more popular one by one.

Neon lights are lit up outside the window, and job seekers and CEO are still reluctant to part.

"I received hundreds of resumes a day, and there are a lot of high-quality resumes." At night, Yin Jianbo, founder and CEO of Oriental Golden Harvest, pronounced the names of more than a dozen people and walked out of the cafe to discuss the schedule of the final interview with the human resources manager.

Big dreams in a small station

With green walls and eyeful green plants, the incubator on the third floor of the cafe is full of vitality.

It was lunchtime when the reporter arrived. Pots of food covered with plastic wrap were brought into the room. Several neighboring start-up teams joked easily. An one-meat-two-vegetarian box lunch is only charged at cost here.

For cash-strapped entrepreneurs, 3W has almost saved them every penny. The monthly rent for each station in the incubator is 999 yuan, while in Zhongguancun, which is also located in Zhongguancun, if you want to have an office, the monthly rent is at least a few thousand yuan.

Water and electricity charges are free, Internet access fees are free, and massive cloud storage space is given away. Various measures have greatly reduced the expenses of entrepreneurs.

Working seven days a week, busy from 10 a.m. to 8 or 9 p.m., with no salary-this is the state of 26-year-old Yan Hengjia over the past month or so.

"We have always had the impulse to start a business, and the station registration policy has enabled us to take this step more firmly." Xiao Yan and his partner Zeng Pengxuan are applying for registration of a company called Bekrypton Technology, whose registered address is 3-68, 70 Haidian West Street.

3-68, which is the number of Xiao Yan's coffee rental station in 3W. It is a policy issued by Zhongguancun to support entrepreneurship by registering a company with only one station without having to have an office. It was first piloted in Haidian Park in February 2013. Soon after, it will be fully popularized and implemented in the 16th Garden of Zhongguancun District 1.

Located in the 3W incubator on the third floor, 20 startups have graduated and received a total investment of 200 million yuan.

"Don't start a business for 'halo', don't start a business to make money, don't start a business to 'follow the trend'." the only reason to start a business is to give your dream a chance to come true. On a working day afternoon, the roadshow hall on the second floor of 3W Coffee was packed. After the opening remarks to the heart, the lecture of Chen Datong, a famous investor, began.

As the founder of two US-listed companies and founder of Huashan Capital, Chen Datong not only has an admirable successful entrepreneurial experience, but also knows the investment industry like the back of his hand, and the inspiration of "gold touch" is precious even if it is a few words.

As many as 160 heavyweight entrepreneurs and investors have become 3W shareholders and mentors, making the "high gold content" investor lectures and open courses here, several times a month. Entrepreneurial teams stationed in the 3W incubator will be given priority to attend classes.

"I know exactly what detours entrepreneurs may encounter, and I hope my experience will help them." This is the main reason why Chen Datong often patronizes 3W. The wisdom sharing which is so close to the public welfare is the greatest charm of 3W as an entrepreneurial service platform.

At present, 15 start-ups work in an incubator area of about 400 square meters. the largest companies occupy eight or nine workplaces, while the smallest has only two or three. The completely undivided design keeps all entrepreneurs close together, this feeling of mutual support dispels the anxiety and loneliness of entrepreneurial hardship, and the sudden clash of ideas even directly leads to a new partnership team.

At 11:00 at night, 3W finally quieted down, but Entrepreneurship Street did not sleep in the night.

Not willing to see to the end of the dull life, eager to achieve self-value through entrepreneurship-this is the unique entrepreneurial culture of Zhongguancun, countless great dreams will take off from here.