Korean Coffee Brands make efforts to distribute the Chinese Market

The number of specialty stores in China is expected to exceed 1,000 this year.

Towards the end of the year, the domestic coffee market is setting off a "Korean wave". As South Korea's local coffee market is close to saturation, Korean coffee brands have begun to turn to the fast-growing Chinese market. According to statistics, the number of Korean brand cafes in China is expected to exceed 1000 this year. The large-scale expansion of Korean brands has also made traditional coffee giants Starbucks and COSTA fight back. Industry insiders also pointed out that although Korean coffee is expanding rapidly, there are many hidden worries behind it.

In many superstores in Tianjin, you can almost see original ecological styles such as large floor-to-ceiling windows and pastoral decoration. Coffee mainly sells fancy sweet drinks and Korean cafes with dessert foods such as waffle. "since the beginning of this year, I have changed four stores successively, and basically new stores have opened, so they will be seconded to the new stores for recruitment training." The head of a Korean cafe said that in recent years, there have been more and more Korean cafes in the Tianjin market, and they have attracted the attention of female consumers.

According to relevant statistics, since the beginning of this year, Korean local coffee brands have opened chain stores in 300 overseas places. With high profitability and high expansibility, Korean local coffee brands are becoming international coffee brands. At present, coffee accompany you, diffuse coffee and zoo coffee have become more common Korean coffee brands in the Chinese market. Among them, Coffee with you has more than 400 stores in China, which is expected to reach 750 by the end of the year. Zoo Coffee also has hundreds of stores and is still developing at a high speed.

According to recent data from the Korea Trade Association, South Korean companies have entered the Chinese beverage market on a large scale since 2012. so far, more than 700 Korean coffee stores have opened in China, and the number is expected to exceed 1000 this year. Korean coffee stores usually adopt a variety of ways, such as direct stores, franchise stores and co-financing, and effectively carry out publicity with the help of Hallyu. It is predicted that the market size of coffee stores in China will grow from 70 billion yuan in 2012 to 2-3 trillion yuan.

In the face of the rapid development of Korean coffee brands, Starbucks, as a traditional industry giant, is also moving frequently. A few days ago, Starbucks launched customized Christmas food and drinks, coffee cups, coffee beans, Starbucks cards and star cards to further occupy the market. "since this winter, we have launched three Christmas drinks, hoping to better attract consumers with the help of new products." Starbucks said that in the face of fierce market competition, it is also launching holiday gift boxes and gift cards to cope with industry competition by enriching product lines such as cakes and candies. In addition, COSTA also said that there are plans to launch new products and sell brand-owned products to capture more market share.