Coffee shop management Coffee shop display design

Although the composition and configuration of the goods in the whole cafe have gone through systematic classification and collocation, if we fail to use the skills of display and display at the time of performance, we will only "lie" the goods on the bar, unable to show the vitality of coffee. Also failed to shape the characteristics of coffee, the result is still to no avail. However, the so-called "display" is not what we usually refer to as window display or special location display. In the operation of cafes, the display should refer to all kinds of displays in the lobby. It must include three major display items:

1. Supplementary display

It is the broadest part of the display, and the display space in the whole store is all. As the focus of the display is on sales, the performance of the display should focus on the richness and characteristics of the coffee brand.

2. Display and display

It refers to the display window of the cafe and the display of specific areas in the bar. As the display is to show the combination effect of key coffee, and at the same time has the role of inducing customers, so the display must clearly play a theme in order to attract customers.

3. Emphasize display

It is a display form between supplementary display and display display. In order to promote the effect of sales in each location, we must make use of the space on the wall, wider access, shelves or bar space for coffee and drinks in this location. Select a representative coffee display.

Therefore, the function of coffee display is to show the characteristics of coffee by using all kinds of display techniques, together with the use of equipment and decoration. One is to promote sales, and the other is to show the atmosphere of the whole cafe, so the effect of advertising must be grasped. First of all, with regard to the appeal of advertising, although the supplementary display in the lobby occupies a lot of space for the sake of sales, in order to achieve the specific performance of the advertising appeal, it is necessary to display the display and emphasize the use of the display in part, so that the key coffee brands can show it. The following is to compare the relevance between the explanation of the five elements of advertising principles (AIDMA) and the effect of display:

Advertising display

A (Attention) attention-introducing attention through display effect

I (Interest) interest-which leads to interest in coffee

D (Deire) desire-- drive desire through association

M (Memory) memory-belief establishment (by comparison)

A (Action) Action-put into Taste determination

Through comparison, we can understand that this is related to the changing process of customer psychology (attention, interest, association, desire, comparison, belief, determination). At the same time of advertising appeal, it can also give full play to the psychological appeal effect, because people's senses have the functions of vision, touch, hearing, taste and smell, such as coffee color, design, shape and so on. can cause visual appeal effect, direct contact with coffee can have tactile appeal effect and so on. Therefore, through the demands of these five elements, customers can create various feelings of psychological beauty, comfort, atmosphere and change, so as to improve the sense of value and promote sales promotion. (520Coffee Network provides 520kfw.com)

Then there is the actual business, how to effectively use these coffee display skills, so as to give full play to the overall appeal effect. First of all, through the performance of the effect of "instruction display", we should combine "display display" with "emphasis display" in order to play a guiding role and make coffee attractive. Then make use of the performance of "sales display" effect, combine "emphasis display" with "supplementary display" to show the completeness and richness of coffee, in order to play the role of promotion. Therefore, in terms of instruction display, especially the performance of "display display", we must focus on the demands of key coffee brands, and through comprehensive performance effects such as planning, configuration, commodity power, performance and so on. Therefore, every time it is suitable for the alternation of seasons or celebrations, there must be a systematic plan on the display, determine the theme of the demand, and use a specific location, through the collocation and combination of various related drinks, the use of what tools, colors, lighting effects to play, set off the sense of value of coffee. And through the effect of POP subsidy, the function and characteristics of coffee can be shown concretely. In addition, in terms of sales display, especially supplementary display, decoration equipment with coffee characteristics must be used to facilitate selection and management through systematic classification and display, while showing coffee characteristics and other factors, in order to really drive the sale of goods.

The purpose of coffee display is to sell coffee through a variety of direct and indirect effects. Therefore, when the display is on display, it must be effectively selected and combined according to the characteristics and properly sorted out, so as to show the charm and sense of value of coffee. And fully provide customers with a choice to achieve the effect of sales, and further shape the overall image of the cafe at the same time.