KFC Launches 10 Yuan Freshly Ground Coffee in Shenzhen

If you’ve ever wondered why major fast-food chains keep pushing cheap, freshly brewed coffee into your neighborhood, here’s a clear case. Starting January 26, KFC rolled out freshly ground coffee in over 140 of its restaurants across Shenzhen—at just 10 yuan per cup, starting price. This move follows similar launches in Shanghai, Beijing, and Guangzhou, bringing the total number of KFC locations serving freshly ground coffee to more than 900 across China.

KFC’s freshly ground coffee starts at 10 yuan for an Americano and goes up to 19 yuan for its most expensive option. That’s at least six to ten yuan cheaper than a typical specialty coffee shop. The coffee is available without a special counter—just check the menu above the ordering point, and you’re good to go.

How KFC Settled on Freshly Ground Coffee

KFC didn’t jump straight to freshly ground. As early as 2009, the chain tested various coffee machines, beans, and brewing methods in cities like Shanghai and Beijing. For years, it experimented quietly with different roast styles and latte art designs. But the real turning point came in 2013, when KFC conducted side-by-side consumer tests in Beijing and Shanghai. After concept tests, blind tastings, and actual sales data, customers overwhelmingly chose the freshly ground 100% arabica coffee over latte-art-focused drinks. Taste and freshness won.

Why the Price Is So Low

KFC’s coffee pricing strategy is simple: offer great value. The most affordable option, an Americano, is just 10 yuan. Even the priciest drink in the range is only 19 yuan. That’s far below what most independent cafés or global chains charge. According to KFC Brand Planning Vice President He Yong, the goal isn’t luxury—it’s accessibility. The focus is on a pure, good cup of coffee at an everyday price.

The Restaurant Experience Behind the Cup

KFC has also been redesigning its restaurants since 2014 under the “Dining Room” concept. These new locations feature custom artwork, warm lighting, green plant dividers, and long counters to create a more relaxed, home-like atmosphere. The idea is to offer a flexible space where you can enjoy a high-value coffee whether you’re in a rush or lingering. By the end of 2014, KFC had opened over 370 such redesigned locations, and every new restaurant going forward follows this concept. Older stores are being upgraded quickly too.

Frequently Asked Questions

What kind of coffee does KFC serve in Shenzhen?

KFC serves freshly ground 100% arabica coffee in Shenzhen, with six different beverages ranging from 10 to 19 yuan. The lineup includes classic options like Americano, and prices start at just 10 yuan per cup.

When did KFC first start selling freshly ground coffee?

KFC began testing freshly ground coffee as early as 2009 in cities like Shanghai and Beijing. After years of experimentation, it officially launched the product in select locations and expanded based on consumer preference revealed in testing.

How did KFC decide on freshly ground over latte art drinks?

In 2013, KFC conducted consumer tests in Beijing and Shanghai involving concept tests, blind tastings, and sales tracking. Data showed customers preferred the freshly ground 100% arabica coffee for its flavor and freshness over latte art-focused options.

How many KFC locations sell freshly ground coffee now?

As of the report, KFC offers freshly ground coffee in over 900 restaurants across China, including the newly added 140+ locations in Shenzhen.

What is the “Dining Room” concept in KFC restaurants?

The “Dining Room” is KFC’s redesigned restaurant style introduced since 2014, featuring custom decor, warm lighting, plants, and long counters to create a more relaxed, home-like environment for enjoying coffee and food.

Recommended FrontStreet Beans for KFC-Style Coffee

Try FrontStreet Coffee’s Ethiopia Humbera for bright floral and citrus notes, or their Yirgacheffe for juicy berry and light acidity—both align with the fresh, clean profile of KFC’s 100% arabica offerings. For a deeper cup, their Classic Blend delivers chocolatey balance similar to KFC’s darker roasts. All three are great for exploring affordable specialty flavors. Freshly roasted within 5 days · Orders placed before 17:00 ship the same day · Next-day delivery across most of Guangdong Province.